The Power of H

Turns out, the Lexus shipping crate video that I posted earlier this week is the first part of a series of green movement infomercials. Here’s a small intro to The Power of H: More details on the next two parts showed up in Brandweek: “Landfill,” which is currently online at NBC.com, details Wilkinson and De …

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Kevin · December 17th, 2008

The Swarovski Crystal Lexus SC 430

To promote the launch of their Crystallized collection in Taiwan, Swarovski partnered up with Lexus and designer Zheng Zhiren to create this one-of-a-kind crystal SC430: All told, there’s over 300,000 Swarovski crystals covering the SC, pushing its total value up to NT 10,000,000 ($306,045USD). Now that’s a lot of bedazzle! [Source: YAM | Via: Born …

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Kevin · December 17th, 2008

Lexus Wallpaper of the Week: IS-F Gunmetal

Designed to resemble samurai swords, the Lexus IS-F gunmetal forged aluminum rims are the subject of this week’s wallpaper of the week: 1680×1050 | 1440×900 | 1280×1024 | 1280×800 | 1024×768 (It could be the gunmetal coloring, but the IS-F rim is probably my favorite Lexus wheel design ever.)
Kevin · December 16th, 2008

Lexus Files LFA Trademark

It’s been discovered that Toyota registered “LFA” at US Patent and Trademark Office on December 1st, 2008. It’s been interpreted by many as a positive sign, but this could be seen in two ways: Lexus is moving forward with the supercar, and taking care of the name trademark is one of the many steps necessary. …

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Kevin · December 15th, 2008

New Lexus Power of H Commercial: Landfill

Not really a Lexus commercial in the traditional sense, this video illustrates the growing movement towards sustainable reusable manufacturing: It’s a good direction, and I understand the idea here is to associate Lexus with the sustainable manufacturing process, but if Lexus plants have earned Zero Landfill status, why not explain that further? I’d certainly like …

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Kevin · December 15th, 2008

Photochop of the Next Generation Lexus GS

Even thought the fourth-generation Lexus GS is still years away, it’s certainly fun to imagine what the next version will look like, and The Truth About Cars’ Andrei Avarvarii did just that, putting together this photochop: I do like some of the touches, particularly the front-light treatment, but I don’t think Avarvarii’s photochop is heading …

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Kevin · December 12th, 2008

Japanese Lexus IS Commercial

Surely, the main point of this Japanese IS Commercial isn’t to say that Lexus owners are vain: It certainly made me laugh — mostly because I’ve done something similar many times since getting my LS. Bonus: Be sure to check out this bizarre Toyota Corolla commercial if you get the chance.
Kevin · December 11th, 2008

Lexus Cuts Output from Ontario Factory

Reuters is reporting that the only Lexus plant outside of Japan will also be idling its production, as the Toyota factory in Cambridge, Ontario will halt RX 350 production for five days in January. This news comes after a report that the Lexus plants in Japan would be offline for ten days during December. Both …

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Kevin · December 11th, 2008