Michael Bay’s Lexus ES 330 Commercial

Loud, blurry and preposterous, this Lexus ES 330 commercial by Michael Bay would fit neatly into any one of his movies (jump to 1:02 to see the Lexus commercial directly): Somehow I doubt an airbag is going to save you from being hit by a tractor trailer.
Kevin · March 23rd, 2009

Lexus Japan’s RX Museum Party Video

Should we need any proof that Lexus is being marketed differently in Japan as compared to North America, look no further than this video from the Japanese RX launch party, featuring DJ No+Chin in a “battle” with visual artist Saori Kanda: Feels more like Scion than Lexus, color me impressed by how uniquely Japanese this …

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Kevin · March 23rd, 2009

Canadian Driver Reviews the Lexus ES 350

The Lexus ES 350 doesn’t get a lot of play, particularly with it in the third year of its design cycle, but this Canadian Driver review of the 2009 model is worth noting, as it manages to capture the ES’ appeal and includes a previously unheard (and likely untrue) rumor: The 2009 model retains the …

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Kevin · March 23rd, 2009

Lexus J.D. Power Vehicle Dependability Results

J.D. Power has published the results of their latest Vehicle Dependability Study, and for the first time since its inclusion, Lexus did not place first, coming in third behind Buick and Jaguar. The study looks at the problems per vehicle for the 2006 model year and the problems encountered over the first three years of …

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Kevin · March 19th, 2009

Frankenstein Lexus Spotted in Qatar

Car Capture, an exotic carspotting blog, managed to snap some photos of a freakish Frankenstein “Lexus” in Qatar: Let’s see—I’m guessing ES 300 body, BMW headlights and LX rear lights, though who can really tell with all that body work. My favorite touch? The Mercedes V12 badge on the trunk. Fantastic. For larger images, visit …

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Kevin · March 18th, 2009

Lexus Sponsors Customized Mine Magazine

Lexus is sponsoring a unique print experiment by Time Inc.—a personalized magazine called “mine”. Published bi-weekly over 10 weeks, the magazine combines articles from an assortment of magazines customized to your tastes: Readers can select five titles from eight published by subsidiaries of Time Warner Inc. and American Express Co.: Time, Sports Illustrated, Food & …

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Kevin · March 18th, 2009

Lexus Wallpaper of the Week: RX 450h in Motion

Right from its first reveal, I’ve been quite taken with the new Lexus RX, finding it a vast improvement over the outgoing model and a vehicle I fully expect to see parked in my driveway some time in the future. To that end, I’ve been searching for a great photo that would work as a …

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Kevin · March 17th, 2009

Lexus Voiceover Actor Switch Permanent?

In the latest US RX commercials, longtime Lexus voiceover actor James Sloyan was noticeably absent, replaced instead with James Remar, most recently from Sex & The City and Dexter. And now, Ad Age is reporting that the change may be permanent after talking with a Lexus spokeswoman: A Lexus spokeswoman said the marketer wanted a …

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Kevin · March 16th, 2009