TAS 2009: The Lexus IS 350C in Silver

Now a few days removed from the Toronto Auto Show, I’ve been going through the virtual stack of photos that I took, and have compiled my first gallery — here’s the IS 350C in silver: {embed=“site/gallery” gallery_id=“1044”} As I mentioned previously, convertibles just don’t do it for me (likely due to dealing with bitterly cold …

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Kevin · February 16th, 2009

More 2010 Lexus RX Commercials

Lexus is preparing a barrage of commercials signaling the release of the new RX — first we had a set of more “traditional” commercials, and now there’s these six testimonial style videos to watch: Rear Seat Entertainment Cargo Space Airbag Voice Command Power Rear Door Intelligent Highbeams I like these significantly more when compared to …

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Kevin · February 16th, 2009

2010 Lexus RX Commercials

Lexus USA has just posted up their new commercials for the 2010 Lexus RX 350 launch, which will start running nationally next week: Smart move by Lexus to reinforce the familiarity of the previous RX — it’s their best tactic and definitely something that can’t be overstated. These commercials are both surprisingly technical, though that’s …

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Kevin · February 13th, 2009

Trying the Lexus Remote Touch System @ The Toronto Auto Show

After reporting stories and videos about the new Lexus Remote Touch system, I had the chance yesterday to try the technology for myself — and managed to record it despite my (noticeable) excitement: Being an interface technology, there’s really no way to describe the haptic feedback feeling, save to say that it’s intuitive and incredibly …

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Kevin · February 13th, 2009

Toronto Auto Show Interview with John-Paul Farag

As I mentioned, I had an opportunity to talk with John-Paul Farag, Lexus Canada’s Advanced Technology & Powertrain Consultant, who answered some questions that have come up over the last few months. TPP: Where is the battery located on the HS, is it underneath the vehicle? John-Paul: It’s similar to the Camry, where it’s partially …

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Kevin · February 12th, 2009

Lexus Expands F-Sport to Include the GS & All IS Models

Lexus announced at the Chicago Auto Show today that the full range of F-Sport accessories will now be available for the GS, IS 250 AWD, and the IS-C 250/350. These first-party mods, which were only available for the IS 250/350 RWD previously, add a much sportier edge and include options like front/rear brake upgrades, lowering …

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Kevin · February 11th, 2009

Club Lexus California Meet Photos

I just discovered a pile of photos of various Club Lexus meets in California, all taken by The Perfect Exposure — take a look at some of these rides: Blacked out is my hands-down favorite look right now, and that IS is just proves the point. Love the red L wheelcaps. (And that’s just a …

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Kevin · February 10th, 2009