Lexus is preparing a barrage of commercials signaling the release of the new RX — first we had a set of more “traditional” commercials, and now there’s these six testimonial style videos to watch:
Rear Seat Entertainment
Cargo Space
Airbag
Voice Command
Power Rear Door
Intelligent Highbeams
I like these significantly more when compared to the first set, though there’s a great balance in approach when viewed all together. This type of Apple-style commercial really works for Lexus, and I wouldn’t be surprised to see it used extensively over the next few marketing campaigns.