Gearlog Reviews the 2010 Lexus RX

Considering its consumer gadget focus, it’s not all that surprising that Gearlog’s review of the Lexus RX centers on the technology in the newly redesigned SUV, with barely a mention of its driving performance. It’s an even-handed review, and includes some of the first criticisms of the new Remote Touch controller system: Remote Touch has …

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Kevin · March 16th, 2009

Lexus Pre-Collision Technology Upgrade

Toyota has announced two new safety technology systems that are expected to appear in Lexus vehicles some time in the near future. The first, illustrated above, is an improvement on the current pre-collision radar system that detects probable collisions. The system, which uses millimeter-wave radar, can sense moving objects in the vehicle’s path, and now …

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Kevin · March 12th, 2009

Edmunds Reviews the 2010 Lexus RX 450h

With the new Lexus RX 350 now available in North American dealerships, the auto reviewers have been turning their sights on the upcoming RX 450h. Edmunds, who had plenty of good things to say about the non-hybrid version, didn’t end up all that impressed with the hybrid: The 2010 Lexus RX 450h hits 60 mph …

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Kevin · March 12th, 2009

Toyota and Lexus Hybrids Top One Million Sales in the U.S.

Toyota announced today that the company has now sold 1,000,000 hybrids in the USA since the Prius’ introduction in 2000. An extrodinary number to say the least, it’s certainly a clear indicator that hybrid technology is a strong selling point. From the press release: The sales milestone was achieved with an industry-leading six Toyota and …

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Kevin · March 11th, 2009

Lexus RX Commercial Digital Effects Explained

Dexigner has posted an in-depth article detailing the production of the new 2010 Lexus RX commercials, including how some of the digital effects were created. This part was especially interesting: “City” opens on the RX sitting in traffic. But the vehicle has a secret weapon-XM real-time traffic monitoring that reveals driving conditions on the road …

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Kevin · March 11th, 2009

Lexus RX 450h Test Drive Videos

Today we have two unique 2010 Lexus RX 450h videos that are the equivalent of an Internet test drive — no dialogue, POV angles, long ambling drives down deserted highways — all to give an insight into potential ownership. The first video is from Lexus Japan, and is likely taken from a promo DVD — …

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Kevin · March 11th, 2009

Lexus Power of H Commercial: Solar Tree

Power of H, Lexus’ hybrid marketing campaign, has put out three non-product infommercials featuring example of green engineering. First, we watched homes being built from shipping containers, then a bridge that uses the passing cars to generate electricity, and now the final installment about a Solar “Tree” built in Italy: These videos may have been …

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Kevin · March 10th, 2009

Rumor of a Lexus IS-F Evolution

According to Japanese auto magazine Best Car, Lexus continues to work on a lightweight version of the IS-F, dubbed the IS-F Evolution. The main focus on the IS-F Evolution would be reducing weight, where up to 300lbs could be dropped by using carbon fiber anywhere possible. Possible body panels would include the front bumper, front …

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Kevin · March 10th, 2009