Sports Executives see Tiger Woods as a Lexus driver

I thought this was interesting: In the January Turnkey Sports Poll of senior level sports executives and sports owners, Lexus was named as the best fit to replace Buick as Tiger Woods’ automotive sponsor. Here’s how the voting shook out: Lexus, 27.14% BMW, 22.11% Mercedes-Benz, 12.56% Cadillac, 12.56% Jaguar, 6.03% Audi, 5.03% To be honest, …

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Kevin · January 27th, 2009

Lexus Detroit Auto Show Booth Details

Unforeseen circumstances caused a slowdown in posting last week, which means I haven’t had a chance to publish these final things of note from the Detroit Auto Show — First off, here’s a couple great photos of the Lexus booth at the Auto Show, courtesy of mikeh5856 & sjb4photos respectively: And lastly, here’s an interesting …

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Kevin · January 26th, 2009

2010 Lexus RX Colors

Following the discovery of the Lexus IS-C colors, here are the hues of the upcoming 2010 RX: Exterior Starfire Pearl Smoky Granite Mica Tungsten Pearl Obsidian Matador Red Mica Golden Almond Metallic Truffle Mica Black Sapphire Pearl Cerulean Blue Metallic Interior Parchment Light Gray Black Wood: Dark Brown or Medium Brown Walnut Smoky Granite Mica, …

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Kevin · January 22nd, 2009

Lexus IS 220d Now Delivering Better MPG & CO2 Emissions

The European-sold Lexus IS 220d will be seeing a raft of improvements starting this March. From the press release: Revised Lexus IS 220d produces lower emissions,  CO2 figure down from 163 to 148g/km Delivers significant savings in Benefit-in-Kind tax rates and Corporation Tax IS 220d moves into Band C for Vehicle Excise Duty Improved fuel …

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Kevin · January 21st, 2009

Lexus Launches the 2010 RX in Japan

To commemorate the launch of the 2010 RX in Japan, Lexus staged an event at the RX Museum and included a guest appearance from Miss Universe 2007, a Miss Universe 2006 contestant and one very serious looking man: Lexus also updated their Japanese site to reflect the new addition, and it features a movie that …

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Kevin · January 21st, 2009

Akio Toyoda Announced as New President of Toyota

Akio Toyoda, the driving force behind the Lexus LF-A & grandson of Toyota founder Kiichiro Toyoda, is scheduled to become the Japanese company’s next president & CEO. From the Automotive News: Toyoda will succeed current President Katsuaki Watanabe in June, the company said today, ending weeks of speculation. An executive vice president since 2005, Toyoda …

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Kevin · January 21st, 2009

Lexus 2010 RX Heads-Up Display (HUD)

Lexus Canada has launched a very nice promo site for the upcoming 2010 Lexus RX release, and one of their photos clearly displays the new Heads-Up Display (HUD) feature, which features a great looking navigational aid: The photo is Photoshopped, but obviously entirely accurate. Creating such clear and precise directional cues directly in front of …

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Kevin · January 20th, 2009

Lexus IS-C Convertible Colors

Turns out that the Lexus IS-C will indeed be released in IS-F Ultrasonic Blue — Joaquín over at My.IS discovered all the IS-C colors while playing with one of Lexus’ Detroit Auto Show kiosks. Here are the color options: Exterior Starfire Pearl Tungsten Pearl Cerulean Blue Metallic Ultrasonic Blue Pearl Matador Red Mica Smoky Granite …

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Kevin · January 20th, 2009