2010 Lexus RX Commercials

Lexus USA has just posted up their new commercials for the 2010 Lexus RX 350 launch, which will start running nationally next week:

Smart move by Lexus to reinforce the familiarity of the previous RX — it’s their best tactic and definitely something that can’t be overstated. These commercials are both surprisingly technical, though that’s to be expected considering the addition of strong emphasis on the new features like Remote Touch and the Heads-up display.

(Looks like Lexus is also trying something different with their narrator, as these commercials have a voiceover that isn’t James Sloyan. )

Update: The voiceover actor is James Remar.

Update 2: Added a third commercial. (Thanks Roberto!)