More Lexus “Hard Way” Videos
The second group of videos from The Hard Way, made by Lexus USA.
Kevin · January 18th, 2011
Latest News
Tokyo Auto Salon: Lexus Desktop Wallpapers
Lexus UK has published some high-resolution images featuring three of the cars shown at this year’s Tokyo Auto Salon — here they are in all the usual desktop wallpaper sizes: Lexus CT 200h F-Sport with Modellista Body Kit Select Resolution: 1680×1050 | 1440×900 | 1280×1024 | 1280×800 | 1024×768 Lexus IS-F CCS-R Racing Concept Select …
Kevin · January 17th, 2011
Tokyo Auto Salon: Lexus CT 200h F-Sport with Modellista Body Kit
Not only has the Tokyo Auto Salon brought us two Lexus IS-F concepts, here’s our first real-life look at the new Modellista body kit for the CT 200h — once again, here are some photos from AutoGuide’s Colum Wood: I’m all over that rear diffuser — it really bumps up the rear design. I’m also …
Kevin · January 17th, 2011
The First Production Lexus LFA
The Lexus LFA website has been updated to include a very important milestone — the manufacturing of the very first production LFA: December 15th, 2010. The production of the Lexus LFA begins at the Motomachi Factory LFA Plant. The LFA will be produced by a total of 170 people including the CFRP (Carbon Fiber Reinforced …
Kevin · January 17th, 2011
Lexus LS 460 Commercial: Chain “The Hard Way”
As part of their The Hard Way marketing campaign, Lexus has released a commercial that reinforces the strength of the LS 460 chassis: Keep in mind, this actually happened — here’s a behind-the-scenes look at the commercial’s creation: I can’t believe Scott Pruett parks a LFA underneath five cars suspended by a crane. Crazy. Update: …
Kevin · January 14th, 2011
Lexus CT Dark Ride Wins FWA People’s Choice Award
After a month-long voting process, the CT 200h Dark Ride interactive movie has won the FWA’s coveted 2010 People’s Choice Award — a huge accomplishment considering the competition. Congratulations to Lexus and the media companies involved in the project, who I’m sure are very thankful to everyone that took the time to vote! [Source: FWA]
Kevin · January 14th, 2011
Tokyo Auto Salon: Lexus IS-F Club Performance Accessory by TRD
In addition to the IS-F CCS-R concept, Lexus is also displaying the IS-F Club Performance Accessory at the Tokyo Auto Salon, which is sporting performance parts from Toyota tuner TRD — once again, here’s some photos from AutoGuide’s prolific Colum Wood: Here’s the full list of accessories: Dino over at SpeedHunters also posted a photo …
Kevin · January 14th, 2011
Lexus IS-F CCS-R Racing Concept at Tokyo Auto Salon
Lexus has unveiled the IS-F CCS-R racing concept at the 2011 Tokyo Auto Salon — here are some photos from Autoguide’s Colum Wood: The IS-F CCS-R, or IS-F Circuit Club Sports Racer, is tuned for the track, with a gutted interior, a roll-cage, and plenty of carbon fiber, which was used for the front splitter, …
Kevin · January 14th, 2011