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Fortune Magazine Profile of Akio Toyoda

Fortune has a nice profile on Akio Toyoda and his effect on Toyota’s culture, including his involvement in redefining Lexus as a luxury performance brand.

Kevin · February 9th, 2012

Details on the Lexus GS 450h Bamboo Steering Wheel

If you ever doubted that Lexus is all about the details, here’s seven minutes of video dedicated to the bamboo steering wheel available in the new GS 450h.

Kevin · February 9th, 2012

Four Lexus LFAs on Display at Chicago Auto Show

It was press day at the Chicago Auto Show today, and as part of their exhibit, Lexus is showcasing four LFAs.

Kevin · February 8th, 2012

Lexus GS Dynamic Handling System Demonstration

Here’s a great video showing the Lexus GS’s new Dynamic Handing system in action.

Kevin · February 8th, 2012

Car & Driver Comparison: 2013 Lexus GS 350 vs. Audi A6 3.0T Quattro

For the very first comparison test featuring a 2013 Lexus GS 350, Car & Driver puts Lexus’ newest sedan up against the 2012 Audi A6 3.0T Quattro.

Kevin · February 8th, 2012

More Lexus RX F Sport Rumors

Backing up previous rumors out of Australia & Japan, Taiwanese website Autonet is reporting that Lexus plans to release a RX F Sport package this year.

Kevin · February 7th, 2012

New Lexus GS Commercials

It turns out that the Lexus GS Super Bowl commercial was just the start of the marketing blitz — here’s three new ad spots featuring the 2013 sports sedan.

Kevin · February 6th, 2012

Behind-the-Scenes of the Lexus Super Bowl Commercial

With the Lexus GS Super Bowl commercial debut tonight, here’s a short behind-the-scenes look at the filming.

Kevin · February 6th, 2012

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