Toyota to Debut Fuel Cell Vehicle at Tokyo Motor Show, Will Not be a Lexus

The year-long mystery of the Lexus HS 250h hydrogen fuel-cell prototype has been (at least partially) solved, as Toyota brought journalists to Japan this week to drive the still-camouflaged vehicle — from Bloomberg: To demonstrate how far hydrogen cars have come since the early 2000s, Toyota gave test drives of a small, prototype sedan in …

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Kevin · October 11th, 2013

Next-Generation Lexus Automated Driving Assist System Announced

The Toyota Motor Corporation has announced their next-generation advanced driving support system, Automated Highway Driving Assist (AHDA), which is made up of two new automated driving technologies: Cooperative-adaptive Cruise Control In contrast to standard radar cruise control (which uses millimeter-wave radar to detect other vehicles), Cooperative-adaptive Cruise Control uses 700-MHz band vehicle-to-vehicle ITS communications to …

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Kevin · October 10th, 2013

Updated Lexus CT 200h in 2014, Brand New CT in 2016?

In a recent interview with The Motor Report, Lexus Australia Sean Hanley confirmed that the CT 200h will receive a mid-cycle refresh ahead of an all-new model in 2016: Lexus Australia chief executive Sean Hanley is refusing to admit defeat – or even disappointment – with the CT 200h baby hybrid. “We see the CT …

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Kevin · October 10th, 2013

Lexus IS 350 F SPORT Named Esquire Car of the Year

The 2014 Lexus IS 350 F SPORT has been named the Esquire Car of the Year: This is a deeply Japanese machine in the best way, a hypersensitive steamroller of a car that has as much in common with a German autobahn weapon as a Gundam suit does with a Walther P38. The industry has …

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Kevin · October 10th, 2013

Lexus to Reveal Production Coupe at Tokyo Motor Show?

Lexus will debut a new production coupe at the Tokyo Motor Show in November, according to the Australian GoAuto website: Get set for another two-door Lexus stunner when the doors open at the 43rd Tokyo motor show next month. Lexus is tight-lipped on the exact nature of its big expose, but you can expect it …

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Kevin · October 9th, 2013

Lexus is the Second Most-Loved Brand in the USA

According to the 2013 LEAP Brand Index, Lexus is the second most-loved brand in the United States, behind only the iPhone. Lexus climbed 22 spots in 2013, jumping from 24th in 2012 to 2nd overall. Debuting in 2010, the LEAP, or Leveraging Emotional Attachment for Profit Brand Index, uses a proprietary methodology to gauge consumers’ …

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Kevin · October 9th, 2013

Interview with Lexus IS Deputy Chief Engineer Naoki Kobayashi

Lexus IS deputy chief engineer Naoki Kobayashi explains some of the car’s interior design decisions in an interview with Lexus UK: Lexus UK: What’s the difference between ordinary seats and the ‘integrated foaming construction’ seats that are a Lexus first in the F-SPORT? Kobayashi-san: A conventional car seat is designed like a stuffed toy, with a …

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Kevin · October 8th, 2013

Lexus Releases Four Commercials for 2014 SUV Lineup

Lexus has released a new commercial for each of their SUVs — here’s the complete set: 2014 Lexus GX Commercial 2014 Lexus RX Commercial 2014 Lexus LX Commercial There’s also a super-cut that splices together scenes from all three commercials:
Kevin · October 8th, 2013