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Lexus Korea Launches CT 200h Art Project

The updated Lexus CT 200h has lead to some pretty interesting marketing experiments — first, there was Lexus Japan’s stellar Trick Photography project, and now Lexus Korea has followed it up with a graphic design showcase: This video shows how the designers put together some of these images: There’s a lot of creativity in these …

Kevin · March 20th, 2014

Lexus RC F Chief Engineer on the Decision to Stick with Naturally Aspirated V8 Engine

The Lexus UK blog has a technical interview with RC F chief engineer Yukihiko Yaguchi regarding the decision to stick with a naturally aspirated V8 engine when competitors are moving to turbochargers: Damion Smy: Why a V8 powerplant when BMW, for instance, has decided to fit a turbocharged six-cylinder? Yukihiko Yaguchi: First of all, the V8 …

Kevin · March 20th, 2014

Virtual Lexus RC F in New Orange

After a couple weeks curious about the Lexus RC F interactive ad in the Sports Illustrated Swimsuit issue, I finally had a chance to see it for myself. While it does require installing a new app, the ad works very well — I only have my iPhone for screenshots, but here’s the RC F in …

Kevin · March 20th, 2014

New Lexus Remote Touch Controller to Get a Back Button?

The RC F SPORT displayed at the Geneva Motor Show may have quietly introduced a major improvement in Lexus infotainment controls — a video from the auto show reveals the Remote Touch controller in the white coupe has (what looks like) a back button: This three button layout is different than the RTI controller seen …

Kevin · March 19th, 2014

More Photos of the White Lexus RC F with Carbon Fiber Package

The carbon fiber Lexus RC F first spotted on a Japanese TV show has set up shop at INTERSECT in Tokyo — Lexus Europe shared some photos on Facebook: (Worth mentioning that the carbon fiber hood is only available as an option outside North America.) [Source: Lexus Europe Facebook]

Kevin · March 19th, 2014

New Lexus President on the Brand’s Design Future

Automotive News editor Dave Guilford had a chance to sit down with Tokuo Fukuichi, who takes over as president of Lexus International on April 1: In an interview at the Geneva auto show, Fukuichi, speaking through an interpreter, parried a question about Lexus’ design future by saying, “The honest and frank answer is we really …

Kevin · March 18th, 2014

2015 Lexus RC 350 & RC 350 F SPORT Pre-Order Brochure Released

Lexus dealerships in the USA have received the first edition of the RC & RC F pre-order guide, and there’s plenty of new information included in the four-page brochure. There’s no pricing information released, but here’s all the information regarding the RC 350, including the tentative packages available for TX, OK, LA, AR, MS, TN, …

Kevin · March 18th, 2014

Lexus RC F Pre-Order Brochure Released

Lexus dealerships in the USA have received the first edition of the RC & RC F pre-order guide, and there’s plenty of new information included in the four-page brochure. There’s no pricing information released, but here’s all the information regarding the RC F, including the tentative packages available for TX, OK, LA, AR, MS, TN, …

Kevin · March 17th, 2014

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