Lexus DESIGN AMAZING Exhibit Opens at 2014 Milan Design Week

The Lexus Design Amazing exhibit opened today at Milan Design Week 2014 in Italy: Included in the exhibit are new works by three world renowned designers, who were tasked with creating an experience based on the Lexus “Amazing in Motion” theme.
Kevin · April 8th, 2014

New Lexus GS Commercial Takes a Swing at its Competitors

Lexus USA also released a new GS commercial that takes its competitors to task — the video starts with a behind-the-scenes look at how the commercial was filmed: Great to see the GS getting this type of marketing exposure two years after its initial release — considering the sedan’s recent sales success, it’s well deserved. …

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Kevin · April 8th, 2014

New Lexus F Performance Commercial Featuring the RC F

Lexus has released its first commercial featuring the new RC F coupe — here’s the full 60 second video: The commercial is part of an initiative to familiarize consumers with the F performance brand — there’s also this new print ad (click for a larger image): (It may be confusing for enthusiasts to see true …

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Kevin · April 7th, 2014

More Details on the Lexus NX Compact Crossover

An automotive site in Slovakia had an advance look at the upcoming Lexus NX compact crossover last month, and have published the above photo along with a text teaser (please excuse the paraphrased Google-assisted translation): Despite the fact that the public has not yet officially seen the new Lexus NX, we had the pleasure to …

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Kevin · April 7th, 2014

KeePer TOM’s Lexus RC F Team Wins Super GT Round 1

The KeePer TOM’s racing team of Daisuke Ito & Andrea Caldarelli have won the 2014 Super GT Round 1 GT500 class in the #37 Lexus RC F. The ENEOS SUSTINA RC F team of Kazuya Oshima & Yuji Kunimoto finished second. Here are highlights from the race, from the Super GT Youtube channel: The next …

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Kevin · April 6th, 2014

Lexus RC F GT500 Racing This Weekend in Super GT Round One

This weekend, the first race of the 2014 Super GT season takes place at the Okayama International Circuit in Mimasaka, Japan. This will mark the official debut of the RC F GT500 race car, which will be used by six teams — here are the six race cars in their final livery: The six teams …

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Kevin · April 4th, 2014

Lexus Releases First Image of NX Compact Crossover

Lexus has released the very first teaser image of the NX compact crossover, which is set to debut at the Beijing Motor Show on April 20th — here’s the image in high resolution: The RC-style tri-LED headlights are visible, as are some of the defining sharp angles of the LF-NX concept. One of the biggest …

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Kevin · April 3rd, 2014

A Tour of the Lexus LS L-Select Program in Japan

While in Tokyo last year for the opening of INTERSECT, I also took the opportunity to visit two of the city’s Lexus showrooms, the Lexus Gallery Takanawa and the Lexus International Gallery Aoyama. Both showrooms are amazing in their attention to detail and level of attentiveness, and both have displays dedicated to the Lexus L-Select …

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Kevin · April 3rd, 2014