corradoMR2
Founding Member
- Messages
- 729
- Reactions
- 1,124
Baby LS at half the cost? Looks like a home run!
The 2013 Lexus ES is no longer the Lexus-skinned clone of Toyota’s best-selling Camry sedan; it now rides a platform that has been stretched by two inches in comparison to the more plebian model. (It now shares its platform directly with the all-new 2013 Avalon instead of with the Camry.)
The GS is a great car , but the ES is more than that . Sales sales sales , sales people , the ES is selling more than the GS in almost all of its markets . If you drive a Toyota Avalon or what ever and you think it looks good and even better than an ES because this rendering is to much for you then that cool . Just saying the GS is lacking in many areas against it competitors and the ES has maybe three to complete with , its ahead of them all the time in sales . , when I say a way of life I mean if you like Lexus then you can go get a different car . And if you love Lexus you will buy it no matter how it looks . Dependable , value , comfort, resale value the list goes on . If I could get a GS F or GS or Lexus give me one cool . This ES looks great but we will see the final product soon .
There are two conversations happening at the same time -- this rendering of the next-generation ES, and the fact that the ES looks to be replacing the GS as the Lexus midsize sedan.
Standing alone, a new ES that looks like that rendering is a home run. It's once we start factoring in the GS cancellation things get complicated.
This is a sales move most definitely, as developing a new GS would take up resources that could be allocated to crossovers and the ES is a near-guaranteed success. I see this as Lexus shifting away from the 5-series & E Class mold and pursuing the Audi A6. That said, there's an emotional component with the GS that the ES just doesn't have.
I'm torn on this, honestly. And like so much, it depends on the product. The ES will not be able to replicate the GS driving experience, but it's tough to write off a car based on an unofficial photochop.
It's an interesting topic and I have a few points to share. But let's stick to ES for now and not digress too much.If the IS grows to Camry / GS dimensions so why the GS got deleted from the beginning?, and how we know that because of that grow the IS will have the same GS fate? !!!
I basically just described a BMW 230i, didn't I?But that's pretty much a recipe for disaster from a financial perspective. One can dream though.
@Ian Schmidt , @Gecko and everyone wants the IS to grow to the GS size
If the IS grows to Camry / GS dimensions so why the GS got deleted from the beginning?, and how we know that because of that grow the IS will have the same GS fate? !!!
Why TTV6 when TMC have been working on a TTV8???A Camry-sized IS would indeed be pretty cool. A Camry-sized IS F with the TTV6 would be even cooler.
I am shocked at the amount of people mourning the GS. It will not go. Carmaker literally said they are planning for a SOP in the middle of 2019. Let's put it at this because I seem to get a general consensus from everyone.
- Everyone seems impressed with the new ES, however we don't feel that it is a great successor to the GS.
- My solution is that in 1 or 2 generations from today, they make the shift from an FWD to a RWD platform with a longitudinal engine.
- Another solution could be is that they could ramp up the ES so well that we forget about the GS, say 1-3 years? And they knock everything out of park with the 5GS. Then the ES could assimilate to the GS/LS/IS RWD/AWD platform.
You guys need to realize that this is very much possible for Lexus to do. I wouldn't be so worked up over it. Yeah, the GS may be gone, but I highly doubt Lexus would be stupid enough to remove such a key player in the lineup. The GS, like the flagship cars, is a car so many people aspire to. With the shift that Lexus is taking, I would be outright shocked if the GS was gone for good. It will never leave.
- Shift the IS in terms of size towards the current GS.
- With all due respect to those who think they would do that. I would leave Lexus for good if they were to do such thing. Tell me, and think about it. How irrational is it to can a whole model, which is executed properly, can translate into tens of millions of dollars in sales, then to bring their well-known compact sedan to a executive size car? Why not fix the GS, and shift the freaking ES to the same platform as the rest of the lineup. You don't have to look far whatsoever. Look at BMW's playbook, and dear god, Mercedes-Benz is embracing it. 4 DOOR COUPES. Like many of you guys have been mentioning. Can't the GS be a much more dynamic car than the ES? Hell yeah. Seems like a much more inexpensive way to fix the lineup. INSTEAD, can the GS, which is millions of dollars of R&D, hours, and man/womanpower WASTED. Then move the smallest car in the lineup and make it into an executive car size? Come on.
- I know some of you guys have been mentioning some flaws with that plan, and you're right. But the main issue is right above.
- GS buyers will buy the IS if it's larger.
- Sure. There may be buyers who do that. But a few of you guys who think it will SAVE Lexus, with all due respect, it just won't happen. You're literally blanking out an entire segment just so the ES can get a few more buyers. People want to have an executive size car, that is RWD, prestigious, luxurious, and in the case of Lexus, reliable, dependable, and simply brilliant. There is that yet principle that I always mention. Sporty, yet luxurious or vise versa. Having simply a larger IS won't solve anything, in fact, Lexus will start to decline into oblivion.
The biggest problem with the ES is that it completely messes up the pricing structure of Lexus sedans, which puts not only the GS but also the IS at risk. Normally there is a progression as cars grow in size. But the ES is this very disruptive executive-size sedan sold at slightly above mid-size prices: that's where the success comes from. It makes the GS completely irrelevant, but also makes the IS hard to sell.
We will probably move this discussion to a different thread but here's the problem with the IS. As an entry level model it should be the biggest seller simply because it's the cheapest Lexus one can buy, this is just how market works. But it has become so impractical to the point that it's always better to jump to a competitor (for sports-oriented buyers) or an ES (for generic buyers) for some extra cost. The IS has a maximum rear legroom of 820mm/32.2in which is laughable when even a Corolla offers more than 36 in. All of its competitors (3-series, C-class, A4, Giulia) feature at least 900mm/35.5in in the rear. People shopping for a mid-size sports sedan don't necessarily care about practicality, but that extra 3-inch is a difference between "unusable" and "slightly cramped". It is a problem IS buyers will immediately notice which makes them think twice. The salespeople would get nervous and immediately try to shift their attention to the ES, funneling even more sales to that single model.
The IS would be a much more buyer-friendly vehicle if it adopts the size of its stablemate, the JDM Mark X/FAW Reiz. Current gen Mark X has a 50mm/2in stretch in wheelbase, which results in 100mm/4in extra rear legroom at the cost of 50mm/2in less front legroom. As a result the Mark X/Reiz is a notably more practical sedan than the IS, despite sharing platform. This slight stretch does not put the car in the executive-size, but still offers almost the same legroom as the GS and slightly more than competition.
And who would ever think this car looks less athletic than an IS because it's longer?
But even then pricing becomes a big problem. Lexus will be very reluctant to raise the starting price of the new ES to give IS more breathing room. It can be argued the "stretched IS" and 7ES can coexist at similar price points aiming at different demographics, but I suspect bean counters at Aichi will have some problems "making the business case" (a phrase enthusiasts all hate).
Still, I think this is a better direction than trying to remake a super exciting $60-70k GS. The lack of an appealing mainstream model is a bigger problem than missing a low-seller. The ES is mainstream, but there needs to be an "anti-ES" as another option, one that is convincing enough that buyers won't turn away from.