Heard on the users and tone.
I feel like we've seen the Lexus enthusiast community waffle in/out and good/bad over the last 15 years in relation to product or lack thereof. It also happens with most other brands too, so Lexus isn't alone in this, but I feel like the discussion here has been a higher level (and more positive) than other places over time.
I think the nature of communities is always going to be "all walks of life" but it becomes more challenging to keep the positivity and excitement going without an infusion of new content, product updates, media moments, etc that get people excited and revved up. That's part on the brand side, and part on the enthusiast media side.