Its going to be amazing.....
One thing to keep in mind, none of the luxury brands really see this segment as a growing one especially the big 3 Germans and Lexus. Now with the Panamera/Tesla and move to SUVs its really about elevating your brands prestige by offering a top tier flagship.
I surely don't expect the 3k sales a month the LS did in 2006 but around 1,000 a month+ for the next few years. Just my take on it.
Excellent points Carmaker1 in your various replies. I sadly just don't have the time to fully reply to all your points. Besides we have discussed the 5LS here quite in depth. I will quickly mention, your comments about the S Class being seen at Toyota facilities a couple of years ago, combined with the lack of S Classes with public 5LS testing makes sense now. I think you're totally correct that Toyota did most of its S Class testing and comparisons in secret, and now with public 5LS testing underway, it seems they've carefully only shown the sportier competitors being benchmarked (in public). The S Class is the king of this segment, so it would make absolutely zero sense for Toyota to ignore that model. I knew there was a logical explanation for lack of S Classes seen as competitor benchmarks in the 5LS public test shots.
Also now obvious, but yes given that the 5LS has already been seen publicly testing in Colorado as well as Death Valley, this simply indicates that the production debut is coming soon. The general pattern for Toyota is that when future models are spied publicly testing on US roads, that indicates a coming production debut in the near future.
Also many thanks White Beach for the invaluable Japanese translation of the Best Car article!
Well any views like that are foolish thinking IMO. Trends come and go in the auto industry; different cycles constantly occur, and nothing stays super popular forever. Currently crossovers, anything that looks like a crossover, and to a lesser extent true body-on-frame SUVs are the current market craze. That will change sometime in the future. Automakers who heavily modify their lineups to chase current trends, while neglecting other vehicles I think are thinking short term. IMO the best automakers out there always think long-term, and cater to current trends while still investing in all other vehicles in their lineup, even if they're untrendy. Since nobody can predict the future, if another segment of vehicles suddenly becomes popular, those automakers that invested fully into their entire lineup without neglecting anything will reap the full benefits.
We can even look at the current crossover craze. What are the top-selling crossovers in the market today? Models that have been around quite a long time, have reputations, and more importantly models that were around long before the current crossover craze started. These models are from automakers who invested into crossovers before any trend or market craze occurred. Now that's long-term thinking.
Well any views like that are foolish thinking IMO. Trends come and go in the auto industry; different cycles constantly occur, and nothing stays super popular forever. Currently crossovers, anything that looks like a crossover, and to a lesser extent true body-on-frame SUVs are the current market craze. That will change sometime in the future. Automakers who heavily modify their lineups to chase current trends, while neglecting other vehicles I think are thinking short term. IMO the best automakers out there always think long-term, and cater to current trends while still investing in all other vehicles in their lineup, even if they're untrendy. Since nobody can predict the future, if another segment of vehicles suddenly becomes popular, those automakers that invested fully into their entire lineup without neglecting anything will reap the full benefits.
We can even look at the current crossover craze. What are the top-selling crossovers in the market today? Models that have been around quite a long time, have reputations, and more importantly models that were around long before the current crossover craze started. These models are from automakers who invested into crossovers before any trend or market craze occurred. Now that's long-term thinking.
Anyways, getting too off topic here lol, back to the LS.
I guess looking at myself, I'm not even sure I would want the new LS if it doesn't have utility in spades. I would dream for it to be a 5 door (ala Panamera/A7). Living/travling in the city, its just a PITA to drive around (iQ anyone lol) such a big car. Looks nice though
Now a LS F answers everything but it will likely be a 130k vehicle (yipes) and come with backseats you cannot drop due to some brace being added (RC F). As I've gotten older, utility is becoming a big selling point.
That being said as I type that, cars for me are still emotional and I might see the LS and sell my child for it hahahahaa
I totally understand and personal tastes change. But independent of that, market trends also change. I myself these days also need lots of utility for example, so I'm not even in the market for any sedans, or coupes. It's not that I'm following the current market trend, this is simply where I am at personally and in terms of my vehicle requirements. With that said, luxury vehicles sometimes are emotional purchases, even with a brand like Lexus that has plenty of logical and objective great attributes.
And to your point about emotion, I think Lexus sees that the current buyer now wants emotion in a more aggressive design. I still can't believe how a new Lexus looks, its so bold and exciting even if it might not be beautiful. I find the class to be well classy but not exciting in regards to looks. The Panamera/A7/CLS fill that role a bit but are smaller. If Lexus nails aggressive styling and class leading handling/drive with new engines and tech/luxury to die for, it will be a smashing success.
Lexus cannot half ass any part of the new LS. I'm confident it will usher in a new age for the brand
Well I would temper that with saying that Lexus needs to be careful here. They can't go too aggressive, overstyled or polarizing on regular models, because they will make themselves into too niche of a brand, almost like a boutique luxury brand. I really don't think that's what Akio Toyoda is intending.
If Lexus can pull off aggressive while still looking luxurious and classy, then excellent. For the most part they have done so fairly well so far, although the IS and GS refreshes IMO are so-so and somewhat concerning in terms of the overstyled bits.
I guess looking at myself, I'm not even sure I would want the new LS if it doesn't have utility in spades. I would dream for it to be a 5 door (ala Panamera/A7). Living/travling in the city, its just a PITA to drive around (iQ anyone lol) such a big car. Looks nice though
Now a LS F answers everything but it will likely be a 130k vehicle (yipes) and come with backseats you cannot drop due to some brace being added (RC F). As I've gotten older, utility is becoming a big selling point.
That being said as I type that, cars for me are still emotional and I might see the LS and sell my child for it hahahahaa
From all I've heard, it looks like the concept. The front end is going to be very out there for this class.
Interesting that you mention the Audi A8. This coming Wednesday 30 November will mark the 7th anniversary of the 3rd-gen (D4) A8's debut here in Miami as part of the Art Basel festivities and, from what I've read, the 4th-gen (D5) Audi A8 will probably debut sometime next year and thus be vying for attention against the 5th-gen Lexus LS launch.This class is in decline overall, the A8 is bland, every other Mercedes now looks like the S Class and the 7 series is a sales flop. If Lexus doesn't go aggressive with styling and make a bold statement, I think they've already lost.
This class is in decline overall, the A8 is bland, every other Mercedes now looks like the S Class and the 7 series is a sales flop. If Lexus doesn't go aggressive with styling and make a bold statement, I think they've already lost.
Interesting that you mention the Audi A8. This coming Wednesday 30 November will mark the 7th anniversary of the 3rd-gen (D4) A8's debut here in Miami as part of the Art Basel festivities and, from what I've read, the 4th-gen (D5) Audi A8 will probably debut sometime next year and thus be vying for attention against the 5th-gen Lexus LS launch.
Personally, I think that Audi's cookie-cutter styling predictability (and blandness, as Gecko correctly points out) will work against it. Lexus LC coupe and LF-FC pointers and hints notwithstanding, there's still a bit more of an air of mystery and suspense as to what the production 5th-gen Lexus LS will actually look like. If Audi's latest "new" models (A4, A5 and Q5) are anything to go by, the A8 promises to be another barely evolutionary "been there, seen that" yawnfest snoozer as far as exterior styling.
Lest Lexus become complacent, however, while the 5th-gen Lexus LS may win the "shock and awe" exterior styling character sweepstakes, there are two other battlegrounds where it's wide open whether Audi or Lexus will gain the upper hand: interior styling plus features; and what steps each brand will take towards the autonomous driving future.