Should we need any proof that Lexus is being marketed differently in Japan as compared to North America, look no further than this video from the Japanese RX launch party, featuring DJ No+Chin in a “battle” with visual artist Saori Kanda:
Feels more like Scion than Lexus, color me impressed by how uniquely Japanese this is. Add this to the Crystallized LFA appearing at Milan’s Design Week, and Lexus’ Japanese arm certainly seems to be heading in a very interesting direction.