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Lexus Milan Design Week Retrospective

When Lexus’ L-Finesse design language debuted in 2005, it also marked the first year of the the company’s involvement with the annual Milan Design Week in Italy—and now, Lexus Magazine has posted a retrospective of the various exhibits over the last five years. It was at the Milan Design Week last year that the transparent …
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Lexus LFA Crystallised Wind Video

Loved this video of the transparent acrylic Lexus LFA created earlier this year for the Milan Design Week: An extraordinary model, and a beautifully filmed video. Must-see. (It was very hard to visualize the model by photos alone—I didn’t release there was an entire transparent engine sitting under the hood!) (Thanks WoL!)
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Lexus Japan’s RX Museum Party Video

Should we need any proof that Lexus is being marketed differently in Japan as compared to North America, look no further than this video from the Japanese RX launch party, featuring DJ No+Chin in a “battle” with visual artist Saori Kanda: Feels more like Scion than Lexus, color me impressed by how uniquely Japanese this …
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Lexus @ Milan Design Week 2009

For the last few years, Lexus has been taking part in the Milan Design Week by creating a unique exhibit in collaboration with an artist. Last year, it was the Elastic Diamond with nendo, and this year Lexus has partnered with Huzimoto Takeshi, one of Japan’s up & coming architects, to create Crystallized Wind, or …