CommercialsIn the News

Lexus December to Remember Song

After receiving numerous inquiries about Lexus’ old December to Remember commercial music, I did a little research and found a Youtube version by the original composer, Steve Kujala: Crazy video aside, I also found this press release with more information — turns out this song has been used by Lexus for 12 years, no wonder …
AudioBrandingJapan

Music from Lexus Japan’s Aoyama Gallery

Last year, Lexus Japan opened the Lexus International Gallery Aoyama in Tokyo’s Aoyama area as a display space for introducing residents to the Lexus brand. This space has a unique feature—an immersive sound environment by Yamaha created especially to block out the surrounding city. To better illustrate this, here’s a video created by composer Masato …
2nd GenerationJapanLexus RXLexus RX HybridLexus RX: Third GenerationOfficial EventsVideos

Lexus Japan’s RX Museum Party Video

Should we need any proof that Lexus is being marketed differently in Japan as compared to North America, look no further than this video from the Japanese RX launch party, featuring DJ No+Chin in a “battle” with visual artist Saori Kanda: Feels more like Scion than Lexus, color me impressed by how uniquely Japanese this …
AudioEuropeLexus LSLexus LS: Fourth GenerationOfficial Events

The LS 460 Symphony Orchestra Takes the Stage

Twelve LS 460’s will be filling in for a symphony orchestra this August for two very special performances in Britain: The twelve vehicles will be arranged onstage to emulate a typical orchestral layout of individual instruments, with strings, brass, woodwind, basses and percussion being performed by each section. In essence each LS 460 will be …