Scott Pruett Shifts Gears to Winemaking

Although we primarily know him as a successful race car driver and the go-to pilot of the Lexus LFA, Scott Pruett (with the help of his wife, Judy) has also branched out to winemaking with his Pruett Vineyard label. Circling this back to our favorite car brand, Scott was one of the featured winemakers at …
Kevin · May 8th, 2011

Lexus Partners with Six Top Chefs to Create Culinary Masters Team

Lexus is teaming up with six of the world’s most distinguished chefs to create the Lexus Culinary Masters team. Chefs Daniel Boulud, Michael Chiarello, Dean Fearing, Christopher Kostow, Masaharu Morimoto & Michael Symon will all help Lexus to engage their customers with programs, charitable outreach, and multimedia productions. For their first event together, the full …
Kevin · April 4th, 2011

Lexus & Microsoft Present Fresh Perspectives

Lexus has teamed up with Microsoft for an interesting project called Fresh Perspectives, which takes six extremely talented artists, presents them with their choice of three concepts, and gives them 24 hours to create an all-new original work. Meant to promote the CT 200h, the series is set to start April 18th — check out …
Kevin · March 25th, 2011

Lexus Middle East Pursuit of Perfection Commercial

Huge fan of this Lexus commercial from the Middle East: Reminds me of the classic LS launch commercial—though obviously for a different part of the world. Love this type of lifestyle commercials when they’re done right.
Kevin · February 17th, 2010

Lexus Japan’s RX Museum Party Video

Should we need any proof that Lexus is being marketed differently in Japan as compared to North America, look no further than this video from the Japanese RX launch party, featuring DJ No+Chin in a “battle” with visual artist Saori Kanda: Feels more like Scion than Lexus, color me impressed by how uniquely Japanese this …
Kevin · March 23rd, 2009

Lexus Luxury Lifestyle Training

I stumbled on this image while looking for something appropriate for a previous post, and it was simply too good not to post. As for the story behind the photo, it comes from a 2005 Customer Service program run out of Lexus UK: Lexus aftersales consultants are being given a taste of the luxury living …
Kevin · December 23rd, 2007

Lexus LS 460 Commercial from The Middle East

While I’m certainly no expert about what it’s like to be wealthy in the Middle East, this Lexus commercial really captured my imagination — beautiful homes, giant yachts, private jets and LS 460s all round: As strange as it is to say, they picked a great actor for this ad, who carries it with his …
Kevin · November 8th, 2007