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Scott Pruett Shifts Gears to Winemaking

Although we primarily know him as a successful race car driver and the go-to pilot of the Lexus LFA, Scott Pruett (with the help of his wife, Judy) has also branched out to winemaking with his Pruett Vineyard label. Circling this back to our favorite car brand, Scott was one of the featured winemakers at …
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Lexus Partners with Six Top Chefs to Create Culinary Ma...

Lexus is teaming up with six of the world’s most distinguished chefs to create the Lexus Culinary Masters team. Chefs Daniel Boulud, Michael Chiarello, Dean Fearing, Christopher Kostow, Masaharu Morimoto & Michael Symon will all help Lexus to engage their customers with programs, charitable outreach, and multimedia productions. For their first event together, the full …
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Lexus Japan’s RX Museum Party Video

Should we need any proof that Lexus is being marketed differently in Japan as compared to North America, look no further than this video from the Japanese RX launch party, featuring DJ No+Chin in a “battle” with visual artist Saori Kanda: Feels more like Scion than Lexus, color me impressed by how uniquely Japanese this …
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Lexus Luxury Lifestyle Training

I stumbled on this image while looking for something appropriate for a previous post, and it was simply too good not to post. As for the story behind the photo, it comes from a 2005 Customer Service program run out of Lexus UK: Lexus aftersales consultants are being given a taste of the luxury living …