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Lexus Milan Design Week Retrospective

When Lexus’ L-Finesse design language debuted in 2005, it also marked the first year of the the company’s involvement with the annual Milan Design Week in Italy—and now, Lexus Magazine has posted a retrospective of the various exhibits over the last five years. It was at the Milan Design Week last year that the transparent …
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Lexus Japan’s RX Museum Party Video

Should we need any proof that Lexus is being marketed differently in Japan as compared to North America, look no further than this video from the Japanese RX launch party, featuring DJ No+Chin in a “battle” with visual artist Saori Kanda: Feels more like Scion than Lexus, color me impressed by how uniquely Japanese this …