Lexus GS 450h Gets Hearts Racing in Italy
Could you keep your heart rate under 120 beats per minute while racing around a track in a Lexus GS 450h?
Kevin · July 18th, 2012
Latest News
Video: Lexus LF-LC Cruising the Streets of Cernobbio, Italy
This past weekend, the Lexus LF-LC concept was on display at 2012 Concorso d’Eleganza, a prestigious automotive event held in Italy, where it competed for the Concept Cars and Prototypes design award.
Kevin · May 30th, 2012
Lexus LF-LC Nominated for Concorso d’Eleganza Design Award
The Lexus LF-LC has been selected to participate in the 2012 Concorso d’Eleganza, a prestigious automotive event held in Italy from May 26-27.
Kevin · May 11th, 2012
Lexus Hybrid Commercial
In the spirit of the Lexus Hybrid Art exhibition, here's a beautifully filmed commercial from Lexus Italy.
Kevin · May 22nd, 2011
Lexus IS F to Race in Superstars Series This Weekend
When the second round of the Superstars Series Touring Car Championship kicks off this weekend with a race at the Ricardo Tormo circuit in Valencia, Spain, Lexus fans will have a new team to cheer for — Diego Romanini & MN Motorsport have entered the race with a IS F, where it will be the …
Kevin · May 6th, 2011
Zany Lexus CT 200h Commercials from Italy
Here’s a series of commercials from Lexus Italy that feature Doctor Tokokira, a scientist that has just created a shrinking ray, The Minimizer. Along with his lovely yet awkward assistant, Tokokira tries various applications of his new invention — believe me, it’s worth watching even if you don’t speak Italian (or Japanese): I won’t spoil …
Kevin · February 21st, 2011
Two Lexus IS-Fs to Join Superstars Series
Two Lexus IS-Fs will be joining the surging Superstars Series touring car championship — from Touring Car Times: Lexus is set to become the tenth manufacturer represented on the Superstars grid for 2011. The team MN Lexus Racing has announced plans to enter a pair of Lexus IS-F in the championship this year. The Italian …
Kevin · January 5th, 2011
Lexus Milan Design Week Retrospective
When Lexus’ L-Finesse design language debuted in 2005, it also marked the first year of the the company’s involvement with the annual Milan Design Week in Italy—and now, Lexus Magazine has posted a retrospective of the various exhibits over the last five years. It was at the Milan Design Week last year that the transparent …
Kevin · January 6th, 2010
Lexus Japan’s RX Museum Party Video
Should we need any proof that Lexus is being marketed differently in Japan as compared to North America, look no further than this video from the Japanese RX launch party, featuring DJ No+Chin in a “battle” with visual artist Saori Kanda: Feels more like Scion than Lexus, color me impressed by how uniquely Japanese this …
Kevin · March 23rd, 2009
Details on Lexus Exhibit for 2008 Milan Design Week
As a way of extending their L-Finesse design language, Lexus has been taking part in the Milan Design Week since 2005. Always a collaboration with a unique comtemporary artist, the 2008 exhibit features work by Japanese design company nendo, and will be titled “Elastic Diamond”. Here’s some details: The 2008 Lexus exhibit, which has been …
Kevin · February 17th, 2008
Lexus LS is the World’s Most Beautiful Large Sedan
Not exactly sure how it happened, but for the 15th Annual L’Automobile più Bella del Mondo (Most Beautiful Cars in the World) Awards, Lexus managed to snag first and second place in the Limousine (Large Sedan) category, with the LS 600h taking top spot and the LS 460 taking second. I’m surprised they didn’t just …
Kevin · November 26th, 2007
Lexus RX 400h, Wagoneer Edition
While I have strong doubts that Lexus will ever release a RX Wagoneer edition, one 400h owner isn’t about to wait to see. Discovered by Autoblog.it, this one-off wooden body kit was created by Italian tuner firm Castagna Milano for someone very rich and equally eco-obsessed: Most of the reactions to this unique body modification …
Kevin · June 11th, 2007