It’s starting to feel like an everyday occurrence to find something linking Lexus with golf, and today’s no exception. As part of their U.S. Open sponsorship, three commercials were made, one of which I’ve already posted about, and here’s another:
I’ll admit, at first this commercial confused me, as I searched for some connection between finding your inner golfer and selling cars. Seems it’s much more subtle than that — It’s all about the pursuit, right?
As for specifics, this commercial was directed by Rob Groenwald, with music by Nate Morgon of Elias Arts.
One commercial remains, which I’m obsessively trying to track down. My own pursuit, if you will…