Unleash the Lexus LFA

Lexus USA has something special planned with the LFA on August 1st
Kevin · July 23rd, 2012

Lexus Social Media Fundraiser

Lexus announced a social media fundraiser today using their Facebook and Twitter accounts.
Kevin · December 5th, 2011

Lexus Reaches 200,000 Twitter Followers

While not directly related to the cars themselves, Lexus achieved a Twitter milestone recently by becoming the first automotive brand to reach 200,000 followers.
Kevin · September 29th, 2011

Twitter Chat with Lexus VP of Marketing Dave Nordstrom

If you've ever had a question about Lexus marketing, here's your change -- Lexus USA vice president of Marketing Dave Nordstrom will be taking questions on Twitter today (June 16th) from 11:30am-12:30pm PDT. During this hour, all questions sent to the Lexus Twitter account have a chance to be answered.
Kevin · June 16th, 2011

Lexus LFA Wins SP8 Class in Nürburgring VLN4 Race

The #119 Lexus LFA finished first in the SP8 class and 17th overall at this weekend's VLN 4 race at Nürburgring. Two LFAs started the race, but #111 LFA ended up with a busted suspension after a collision in the first corner.
Kevin · May 31st, 2011

Lexus NY Auto Show Coverage Starts Tomorrow

With the NY Auto Show and the introduction of the brand new LF-Gh concept, it’s going to be a busy week in New York City for Lexus, and I’m going to be here in the city to cover all the events. The fun starts tomorrow morning with a special caravan that’s going to be touring …
Kevin · April 18th, 2011

Edmunds Inside Line Spending a Week with the Lexus LFA

Starting today, the Edmunds Inside Line editors have the enviable task of driving the Lexus LFA for a full week road test, with plans to put the supercar through its paces on a California mountain road and make the trip to Las Vegas for a Wednesday night car meet. The IL editors will updating both …
Kevin · April 11th, 2011

Online Chat with Lexus USA’s Mark Templin (Live)

With the Facebook & Twitter online chat with Lexus USA General Manager Mark Templin scheduled to begin in just under a hour from now, I thought it would be a good idea to set up a place to follow along. I will be updating this post with direct quotes from the Q&A session, along with …
Kevin · November 12th, 2010

Dinner with Lexus USA General Manager Mark Templin

Speaking of meals with Lexus General Manager Mark Templin, he recently made a visit to a customer’s home to discuss Lexus & its competitors, along with sharing a meal — here’s a short clip of the visit: Between this and tomorrow’s online chat, we’re certainly seeing an evolution in the conversation between Lexus & its …
Kevin · November 11th, 2010

Virtual Lunch with Lexus USA General Manager Mark Templin

This Friday, Lexus USA Vice President and General Manager, Mark Templin, will be taking part in a special online chat on Facebook & Twitter, and will be available to answer any questions you may have about Lexus, past, present or future. Even better, Lexus has asked me to provide a question to start off the …
Kevin · November 10th, 2010