BrandingIn the NewsUSA

More Details on Lexus Customer Dinner Parties

In order to gain insight into consumer perception of the brand, Lexus USA General Manager Mark Templin has been arranging dinner parties for both current and previous buyers in their own homes — Automotive News has the details: Lexus Division boss Mark Templin figures the best way to get up close and personal with his …
FutureRumors

Future Lexus Line-up?

Automotive News has taken a shot at predicting the next couple years of Lexus models, let’s summarize: GS: The next-generation GS will arrive in the spring of next year on a new shared platform and a longer wheelbase, while retaining the V6/V8/Hybrid powertrains. A GS-F has been prototype, but is not expected to make it …