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The Lexus IS Holographic Display

In 2005, Lexus created an holographic installation in a rented Times Square storefront, and even two years later, it’s an absolute marvel: This is an amazing application of technology, spectators were able to rotate, change the hologram’s color, set it in motion. Created quite a scene, by the looks of it. I wish I had …

Kevin · June 27th, 2007

Lexus of Santa Monica Unveils New Showroom

Lexus of Santa Monica has taken the dealership experience to a entirely new stratosphere, installing the cars in a place that looks more like a villa than a showroom, with fountains, a grand piano, chandeliers, and even a cobblestone drive. Quite a departure from the antiseptic look of the usual standard. I’m not entirely sure …

Kevin · June 26th, 2007

Women Golfers Driven to Succeed

The U.S. Women’s Open is coming up, and in a mirror of their previous mens survey, Lexus quizzed women golfers about their commitment to the game. The results are surprisingly similar: Women are spending even more hours than men on the driving range (5 vs. 4 hours) Thirteen percent of women golfers would give up …

Kevin · June 26th, 2007

Classic 1990 LS 400 Commercials

Someone must have been digging through their old VCR tapes, because here’s two VHS quality commercials from the LS 400’s inaugural advertising campaign: Funny story about the first commercial, taken from the book Lexus: The Relentless Pursuit: What the ad didn’t say — and what Team One [Lexus’ Advertising Agency] members didn’t know until later …

Kevin · June 26th, 2007

Top Gear Comparison: Lexus SC 430 vs. Hyundai Tiburon

I can’t say that the SC 430 is my favorite car in Lexus’ lineup, but Top Gear took it one step further, declaring it “the worst car on sale today”. When comparing it to the Hyundai Tiburon, it was hardly even a contest: “Dreadful”. “Horrible”. “Charmless”. I’m honestly surprised the host didn’t drive the SC …

Kevin · June 23rd, 2007

Autospeed Aero Tests the 1991 LS 400

One of the major design considerations when the first LS 400 was being prototyped was reducing its drag co-efficent (Cd), or the amount of wind turbulence the car experienced when in motion. A low drag helps with fuel efficiency and reduces the amount of energy needed to keep the car moving, and when the car …

Kevin · June 22nd, 2007

Kelvin Tohar’s VIP Style Lexus GS 300

Even though I’m a fan of stock rides (with the exception of some nice rims & tints), it’s impossible for me to avoid drooling over Kelvin Tohar’s VIP’d (AutoLuxury) 2000 GS 300: I’m practically in love with the Junction Produce body kit, but I’m just not feeling the insanely tilted rims, which is due to …

Kevin · June 21st, 2007

Comparison: 2008 Lexus RX 350 vs. 2007 Hyundai Veracruz Limited AWD

It should be common knowledge that the Lexus RX 350 and the Hyundai Veracruz Limited are in different classes, bought by different people for different reasons, but that didn’t stop Motortrend from comparing the two vehicles in their latest issue. Let me save you the farce, the Veracruz is declared the winner of the two, …

Kevin · June 21st, 2007

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