Lexus LS 600hL on a Norwegian Test Track

Norwegian website Dinside Motor took an LS 600h L through its paces, hitting 160mph and showing off some major bodyroll: I like to see these kind of tests, it’s so much more interesting to see the handling instead of reading about it.
Kevin · July 5th, 2007

Lexus Sponsors New Cars.com Mobile Site

Lexus will be the first sponsor of Cars.com Mobile, a new site created exclusively for car info on-the-go. While their involvement is seem to be limited to a simple banner ad directing visitors to the Lexus’ mobile offering, the actual site sounds like a very interesting service: Visitors will be able to search Cars.com’s inventory …

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Kevin · July 5th, 2007

Classic Lexus SC 400 Commercial

Old Lexus commercials have been popping up on Youtube non-stop — First was the LS 400 double shot, and now we have the inaugural SC 400 ad: The snapshot camera effect has to be my favorite part, it just screams of the nineties.
Kevin · July 4th, 2007

Autoweek & The 2007 Lexus GS 350

Autoweek has picked up a 2007 Lexus GS 350 for their fleet, and their first impressions are decidedly mixed: Some of our drivers loved the exterior styling of the GS, while others found it amorphous. The interior also divided drivers; they called it either comfortable or eerily numbing. I have to agree with any criticism …

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Kevin · July 4th, 2007

Lexus ES 350 Commercial: Instinct

The most impressive aspect of this Lexus ES 350 commercial is how real the situation feels: The different perspectives of the same accident, the unavoidable crash, the skittering truck, the click-whirr of the advanced safety system, all make for a very immersive experience. Before impact, I actually recoiled in my chair.
Kevin · July 3rd, 2007

The Lexus LS 460 Riding on Sevas Forged Wheels

Here we have an LS 460 dropped low on a set of Sevas Forged Wheels: Not a very big fan of the multi-mini-spoke rim, and the sheer size of these wheels overpower the car, but they do have a certain charm. I especially like the look of these wheels in motion, they give off an …

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Kevin · July 3rd, 2007

Lexus USA June 2007 Sales Report

The Lexus sales numbers for June 2007 are in, which sees a minor gain over last year’s figures. Total sales are up just 0.4%, with the ES 350 and RX 350/400h still leading the pack. The LS 460 is quite a hit over the outgoing LS 430, which isn’t much of a surprise. Here are …

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Kevin · July 3rd, 2007

New Interactive Lexus Web Adverts

Broadband TV is really coming on, and ABC has launched a service through their website that allows US viewers to watch full-length episodes of last season’s shows. Lexus is taking advantage of this high bandwidth stream to push insanely detailed interactive ads, based around their current print campaign. Four of these ads are available for …

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Kevin · July 1st, 2007