SC400/Soarer Commercial from Japan

All in all, this Japanese SC400/Soarer is so dull it almost doesn’t bear mentioning, save for a tagline that could stand as one of the greatest ever: Seriously, “Mind Cruising” is something that could only come from the Land of the Rising Sun.
Kevin · July 12th, 2007

Additional Footage of the LF-A at Nürburgring

We’ve all seen the Edmunds video of the prototype LF-A tearing up Nürburgring, but this additional footage, posted by Viper Productions on Youtube, really shows off the confirmed V-10 engine: Seems much faster than in the Edmunds video, it’s practically a black roaring blur. Now, the only question is, when is this blasted car going …

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Kevin · July 11th, 2007

Lexus IS-F Prototype Filmed on the Streets of LA

You can forgive the shakiness of this cameraman, it’s not every day you see a IS-F prototype sitting at a stoplight: What stands out most for me are the wheels, they’re absolutely fantastic and easily my favourite design from Lexus yet. Still can’t say I’m feeling those massive side vents though. But the one thing …

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Kevin · July 11th, 2007

Flickr Find: A Pristine 1991 Lexus ES 250

It may be considered the blacksheep of Lexus’ entire model history, but Flickr user grateful420angelina sure lucked out finding such a pristine ES 250: With 147,000 miles on it, it’s seen a fair share of asphalt, but it looks like the Ohio winters have been suprisingly kind.
Kevin · July 10th, 2007

Fifth Gear: Melanie C & Her RX 400h

It’s fairly bereft of any substance, but Fifth Gear had a mini-interview with Melanie C (of Spice Girls fame) about her choice of vehicle: Seems like she couldn’t stop herself from plugging her album, though listening to her own albums to learn the lyrics is so appropriate it could almost be true.
Kevin · July 10th, 2007

Raccoon Destroys Lexus IS 350

It’s a unique circumstance to destroy your engine after hitting a raccoon, but that’s what happened to Nathan Pitzel in his brand new IS 350: While driving through Texas a raccoon ran right in front of my car. It was the middle of the night 100 miles outside of Amarillo @ 1:30am, at first I …

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Kevin · July 10th, 2007

Samurai Warriors = Japanese Lexus Dealers?

From the very start, Lexus strived to elevate their buying experience and customer service above their competitors, it was a defining characteristic, and a very strong reason for their success in the North American market. However, introducing the Lexus brand in their home country has so far been a bitter disappointment. In order to wow …

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Kevin · July 9th, 2007

Fabulous Body Kit for the Lexus LS 460

My favorite part about the body kits put out for the Lexus LS 460 is how absolutely subtle they are — first was the Wald International’s offering, and now we have the full gear from Fabulous: The changes are so minute, the only part of the kit that’s immediately obvious is the mini-wing on the …

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Kevin · July 7th, 2007