Pebble Beach Editions for the Lexus ES, RX and LS Models

Once solely reserved for the SC 430, Lexus announced today at the Chicago Auto Show that three more models will be available in the Pebble Beach Edition. It starts with the release of a PBE RX 350 in mid-February, followed by an ES 350 in March and a LS 600hL sometime in the fall. Here’s …

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Kevin · February 6th, 2008

New Lexus The Power of H Marketing Campaign

Focusing on the importance of the letter H, the new Lexus hybrid marketing campaign starts today. Here’s the synopsis, from Lexus’ press release: The multi-platform campaign, which debuts today, communicates Lexus’ hybrid leadership and highlights the significance of h on a Lexus vehicle—which distinguishes hybrid from non-hybrid vehicles and symbolizes Lexus’ commitment to alternative power …

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Kevin · February 5th, 2008

Lexus RAV4 on the way?

According to the Automotive News, Lexus’ on-again/off-again infatuation with a RAV4-based X3 competitor has swung to the positive side, this time with some actual verification from Jim Lentz: Jim Lentz, Toyota Motor Sales U.S.A. president, says a small Lexus SUV could be a response to the “urbanization” of Gen Y buyers and empty-nest boomers. Toyota’s …

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Kevin · February 4th, 2008

Lexus IS-F Video Review by MyRideTV

This video review of the Lexus IS-F by MyRideTV has to have the highest video quality I’ve seen online yet, it’s just full of great footage. The opening sequence from the driver’s perspective is especially nice: I don’t know why all video reviews can’t look this good.
Kevin · February 3rd, 2008

Japanese Special Edition Lexus GS with “Passionate Black” Interior

Sure, the Japanese Elegant White Interior edition of the Lexus IS was nice, but this new special edition of the GS with its “Passionate Black Interior” almost rocked my socks right off: This interior is a limited run of 500, and there’s a choice of any GS, including the 450h. THe upgrade costs ¥780,000 ($7,300 …

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Kevin · February 1st, 2008

Top Gear Magazine Reviews the Lexus IS-F

Top Gear Magazine has posted up their review of the Lexus IS-F, and it’s just as sharply written and clever as you would expect. Most of their praise is a double-edged sword, as every compliment is balanced with a swipe at the rest of Lexus’ lineup: Where my keep-it-simple plan falls apart, is when a …

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Kevin · February 1st, 2008

Longo Lexus gets larger

Longo Lexus, the largest Lexus dealership in the western US, will be growing even larger with the help of some substantial grants from El Monte, California (the dealership’s home) and the federal government.  Along with the adjoining Toyota dealership, this grant of $3,000,000 will be used to construct a 50,000-square-foot service facility, additional parking, a …

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Kevin · January 31st, 2008

Video of the Lexus LS 460L in Test Drive Unlimited

I have yet to play the Test Drive Unlimited video game, but my interest just went up ten-fold after discovering that the Lexus LS 460L is an available car. This video clip from the game is pretty funny, it even includes a fully-virtual Lexus dealership showroom: I don’t understand the inclusion of a flagship full-size …

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Kevin · January 30th, 2008