Lexus Considering Mini Competitor?

With the LF-Ch likely to be reach production as Lexus’ entry into the C-Premium market, Autocar decided to see where the brand stood on the B-Premium “Supermini” sector: “This segment will grow,” [A Lexus marketing specialist] said, “as more premium marques begin to build cars in this size. We already have the Mini and the …

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Kevin · September 14th, 2009

2010 Lexus ES 350 Official Photos

The finalized 2010 ES has been revealed by way of the Lexus China website—let’s start off with some exterior photos: The changes, as far as I can see: New front bumper and foglights New head lights & tail lights Chrome Side strip Rear view mirrors with integrated turn signals On a whole, the exterior changes …

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Kevin · September 14th, 2009

2010 Lexus GX Spy Shots!

Even with the introduction of next-generation Lexus GX right around the corner, there have only been spy shots of the closely-related Toyota Prado—that is, until the real deal was caught out in the California desert yesterday. First, a couple photos from Edmunds: Also, some additional photos from Leftlane News: Not much detail is given away, …

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Kevin · September 11th, 2009

Car & Driver Reviews the 2010 Lexus RX 450h

Car & Driver has a short review of the 2010 Lexus RX 450h, and it’s a mostly positive affair—which is rather surprising considering the source: Despite a fourth-place finish in a recent comparison of luxury crossovers, the RX does impress. As with the RX350 we tested earlier this year, it was a struggle to find …

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Kevin · September 11th, 2009

Lexus LF-Ch US Debut at Los Angeles Auto Show

Some very positive news if you’re a North American interested in the new Lexus LF-Ch—the hatchback concept will be displayed at the 2009 Los Angeles Auto Show this December: Lexus has been leading the luxury hybrid market ever since we came out with the RX 400h in 2005,” said Mark Templin, Lexus division group vice …

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Kevin · September 11th, 2009

The Tennis Ball Lexus IS 350

After creating a dimpled golfball version of the LS 460 for the U.S. Open, Lexus is at it again with a yellow felt covered IS 350 for the U.S. Tennis Open: These one-off theme cars are just brilliant, what a unique way to promote a sponsorship. For more photos of the tennis ball IS, check …

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Kevin · September 10th, 2009

2010 Lexus HS 250h Commercials

Lexus has just released four mini commercials for the HS 250h that highlight the sedan’s non-hybrid technologies: Additionally, there’s a full length commercial that touches on all of the technologies at once (the sound seemed clipped, though): Drawing attention to the driver aids in the HS 250h is very smart—after all, even if you subtract …

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Kevin · September 10th, 2009

Official Lexus LF-Ch Photo Gallery (Plus New Information)

Lexus has released full, high resolution images of the LF-Ch hatchback concept: Some things that jump out right away: The LF-Ch has a great stance, and has one of the better Lexus side profiles. Couldn’t believe my eyes when I saw the integrated iPhone docks in the front seat-backs. This car is missing the large …

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Kevin · September 10th, 2009