Lexus Releases Second Commercial in Global Branding Campaign

Lexus has released the second installment of their global marketing campaign — this time, it’s a collaboration with KMEL Robotics in the aptly-titled SWARM: Like the earlier STEPS commercial, this video doesn’t feature a Lexus vehicle at all — but instead of giant puppets, it’s a swarm of tiny quadrocopters escaping from museums and buildings …

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Kevin · November 4th, 2013

Lexus RC Coupe to Introduce Next-Generation Remote Touch Controller

Looking over the photo of the Lexus RC interior, it shows a design very similar to the third-generation IS — in fact, the only noticeable difference is the new Remote Touch controller: As seen in previous spy photos, the earlier mouse-like puck has been replaced with a touchscreen divided into four quadrants, with the HOME, …

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Kevin · November 4th, 2013

Turbocharged Lexus LF-NX Concept to Debut at Tokyo Motor Show

Lexus will be showing a new turbocharged LF-NX concept alongside the production RC coupe at the Tokyo Motor Show: The Lexus LF-NX concept, which made its debut at the Frankfurt Motor Show earlier this year, has been outfitted with a newly-developed 2.0-liter turbo engine for guaranteed power and improved fuel economy. A lower center of …

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Kevin · November 4th, 2013

Lexus RC Sports Coupe to Debut at Tokyo Motor Show

The long-awaited Lexus RC coupe will make its worldwide debut at the Tokyo Motor Show on November 20th — let’s get straight to the fresh new photos released moments ago: Two versions will be unveiled: the RC 350, with a 3.5L V6 engine; and the RC 300h hybrid, with a 2.5L four-cylinder engine — the …

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Kevin · November 4th, 2013

Video: Neon-Light Lexus LS 430 from Japan

Let’s end the week with an absolutely bonkers neon-lights Lexus LS 430/Toyota Celsior from Japan: Have a nice weekend, everyone — next week is SEMA, get ready for live coverage! See more photos of the Neon Light Celsior
Kevin · November 1st, 2013

Lexus October 2013 Sales Report

USA Lexus USA has reported 22,719 total sales for October 2013, a 10.2% improvement over last year — here’s the model-by-model breakdown: MONTH Year to Date (*DSR) 2013 2012 % CHG* 2013 2012 % CHG* CT 842 1,199 -32.4 12,282 14,811 ‐17.1 HS 0 3 ‐100.0 5 644 ‐99.2 IS 3,570 2,116 62.5 25,630 23,223 …

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Kevin · November 1st, 2013

Lexus Announces SEMA 2013 Lineup

The 2013 SEMA Show opens in Las Vegas next week, and just as in years previous, Lexus will have a full display of vehicles customized by North American tuners. The common theme with this year’s vehicles is the model — the IS sports sedan was the starting point for every project car (save a single …

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Kevin · October 31st, 2013

Lexus IS F Drag Racer from E KANOO Racing

E Kanoo Racing out of Bahrain are famous for their insanely fast Toyota Supras, and they’ve now turned their attention on developing a Lexus IS F drag racer — here’s the first test run: Powering the IS F drag racers is a Pat Musi custom 649 cubic-inch engine with twin Pro Mod turbos — the …

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Kevin · October 31st, 2013