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Lexus Creates 3D RC F Interactive Print Ad for Sports Illustrated Swimsuit Issue

Lexus has a special print ad in the Sports Illustrated Swimsuit Issue that creates a 3D interactive environment when viewed with an iPad — here’s a video example: Very cool use of technology in a print ad, for sure, but let’s take focus on the sixth color of this particular screen: Ok, Lexus enthusiasts — …

Kevin · March 2nd, 2014

Interview with Lexus Design Award Winner James Fox

The Lexus UK blog has an interview with James Fox, one of the winners of the 2014 Lexus Design Award: “The theme of the Lexus competition was ‘Curiosity’ and I think the idea of doing things and play connects really well. I loved building dens when I was younger, so I did a bit of work …

Kevin · March 2nd, 2014

The Lexus RC F GT3 Racing Concept

Lexus will debut the RC F GT3 racing concept at the Geneva Motor Show next week, as the first step in the brand’s plan to support GT3 sports car racing in 2015 — here are the first published photos: Developed over two years by Lexus International and subsidiary Techno Craft, the RC F GT3 concept …

Kevin · February 28th, 2014

Photo Gallery: The 2015 Lexus RC F SPORT

Lexus has released new information about the Lexus RC F SPORT, including this full photo gallery: The front end and wheel design may be the only changes, but this RC F SPORT is a near-perfect balance between the standard RC and the RC F — Lexus has done an excellent job creating a wide range …

Kevin · February 28th, 2014

2015 Lexus RC F SPORT Information

Lexus has released more information on the RC F SPORT set to debut in Geneva next week — here’s the full press release along with a selection of fresh new photos. The RC 350 F SPORT, based on the RC 350, will feature exclusive design elements and enhanced driving performance. The F SPORT’s dynamic upgrades …

Kevin · February 28th, 2014

2015 Lexus RX 350 & RX 450h Information

Lexus USA has announced the 2015 Lexus RX 350 & RX 450h, and the new model year brings some new standard equipment and changes to the option packages: All RX models will now come standard with a seven-inch display screen and backup camera The Remote Touch infotainment controller has been revised for improved ease of …

Kevin · February 27th, 2014

Lexus International Leadership Changes

Changes to the Lexus International executive management team have been announced, with current executive vice-president Tokuo Fukuichi taking over as president. Fukuichi-san, who is also the design chief for Toyota & Lexus models, will be the first designer to lead the Lexus brand. He has also been named to the Toyota board of directors. Current …

Kevin · February 27th, 2014

A Closer Look at the Lexus RC F

Lexus revealed the RC F coupe at the Detroit Auto Show last month. It’s the brand’s first high-performance production car since the release of the LFA supercar in 2010, and will play a leading role in the brand’s new “fun to drive” direction. While much of the RC F still remains a mystery, here are …

Kevin · February 26th, 2014

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