The Lexus UK blog has an interview with James Fox, one of the winners of the 2014 Lexus Design Award:
“The theme of the Lexus competition was ‘Curiosity’ and I think the idea of doing things and play connects really well. I loved building dens when I was younger, so I did a bit of work with cub scouts and asked them: “What do you think a den should be?”. All of the ideas and their suggestions were quite big and crazy and then we got to try and build some of this stuff, they were a little daunted by the ropes and tools you need to create a real den, so Macian is my attempt to make that process simpler and easier.”