So... Toyota released the 2019 C-HR and didn't issue a press release or tell anyone. As rumored, LE and XLE models added. CarPlay support across the board. Destination adds $1,045 to these numbers (these destination fees are getting out of control. Anyone remember when it used to be like $300?).
LE: $20,945
- Toyota Safety Sense™ P (TSS-P)
- 8-in. touch-screen display
- Apple CarPlay® 24 support
- Entune™ 3.0 Audio with App Suite
- Unique cluster LED Daytime Running Lights (DRL)
- Dual zone automatic climate control system with pollen filtration
XLE: $22,980
- Toyota Safety Sense™ P (TSS-P)
- Vortex-styled 18-in. sport alloy wheels
- Entune™ 3.0 Audio with App Suite
- Blind Spot Monitor (BSM) and Rear Cross-Traffic Alert (RCTA)
- Smart Key System with Push Button Start
- Puddle lights with "Toyota C-HR" projection
Limited: $26,000
- Toyota Safety Sense™ P (TSS-P)
- Vortex-styled 18-in. sport alloy wheels
- Entune™ 3.0 Audio Plus with App Suite
- Leather-trimmed heated front bucket seats
- Smart Key System with Push Button Start
- High-performance LED fog lights
- Rain-sensing windshield wipers
Price of the Limited model went up $530 to accommodate leather seats and upgraded audio. We are now looking at a limited C-HR starting at
$27,045 including destination. Excuse my language, but that's fookin insane for what this car is and offers.
I understand that the C-HR has been very popular in Europe and other markets but stand by the fact that this is the wrong product for North America. Even with the new lower level trims added, it's still more expensive than the Renegade and HR-V. There's a stronger emotional element when purchasing an SUV or Crossover vs. sedan- it's more of an image buy - and I think the C-HR fails miserably at that for US shoppers. It looks like the mechanical version of Kirby or a bionic bulldog or something. Most people I've talked to think it's a hatchback and don't realize it's a crossover. It doesn't look tough or butch or capable enough and that's generally what shoppers are looking for. Ask Jeep. Dealers are still having a hard time selling them because space is so tight and they're expensive for what they offer... much easier to move people into a Rav4 for only a little more money.
Hey, Toyota. What's the production timeline look like for the FT-4X? We're ready... and so are dealers.