I want to say that while my view of the Supra probably comes across as negative right now, that is not what I hope for this car at all. The reinvention of the Supra nameplate 22 years after the last one is a big deal, and in this environment, its resurrection is no small feat. The current business environment, shopper preference for SUVs and retirement of some key models like the GS and IS F, all makes the introduction of this Supra even more critical. In an era where the case for performance cars is getting even harder to make, Toyota resurrected their most famous performance nameplate and I respect that act.
With that said, I am worried that based on the specs and price, this car will struggle to sell after the initial model year when the hype wears off. On paper, at least, it really is in "no man's land" between cars like the Camaro and Mustang, and Corvette and M2. Maybe it will thrive in that awkward space and be a huge success story. My worry is that if it doesn't, Toyota will probably say, "Well, we tried and it didn't sell, so we're throwing in the towel on sports cars. Case closed." There are plenty of times where Toyota has done this historically, and this Supra is a critical moment.
Toyota has a history of awkwardly positioned and priced performance vehicles like the LFA (which I would consider a success), 86 (which I would consider a success), RC F, GS F, and now this Supra. Maybe they are paving their own way and don't care about sales. Maybe I am very wrong and this car will be a huge success. I really hope so, but am also very worried with what we saw today.