Jaguar Redefines Their Brand - Moving Upwards

[Motor]

 

[Levi]

They’ll sell one or two to those than want to be different (like the cybertruck), but once the fad fades, they’ll be back to Maserati sales level: null.

 

[CRSKTN]

Looks unreal, great proportions, what a distinct language.

Theyre gonna do well with this with taste makers and high society if they get everything around the vehicle tightened up.

 

[mikeavelli]

okay then

 

[carguy420]

A

okay then
View attachment 10023

Apparently, it was just an Aprill Fool's joke article lol. Plus, why would Geely buy another failing brand when they already have a couple failing brands on their hands?

 

[mikeavelli]

A

Apparently, it was just an Aprill Fool's joke article lol. Plus, why would Geely buy another failing brand when they already have a couple failing brands on their hands?

Damn they got me lol

 

[CRSKTN]

View attachment 1000069236.jpg
This vibe, in Paris, is exactly the differentiation a brand needs these days.

This is Jaguar's market pivot from corpses with drivers license, to something new.

 

[Sulu]

View attachment 10034
View attachment 10035
This vibe, in Paris, is exactly the differentiation a brand needs these days.

This is Jaguar's market pivot from corpses with drivers license, to something new.

Maybe, but I am not convinced it is going to sell (to Jaguar's traditional customers).

 

[Gor134]

Jaguar doesn't have any traditional customers left so it's totally fine for them to market to a new buyer base at this point in time.

That being said, I don't expect this to be very successful at all... high end EV sedan market is quite saturated and depreciates at an even higher rate than ICE cars. Style will sell for 1 year.

 

[Ian Schmidt]

Sedans in general aren't doing great, so the SUV version of this will be interesting.

 

[CRSKTN]

Maybe, but I am not convinced it is going to sell (to Jaguar's traditional customers).

I totally agree, if they had any traditional buyers, thus my corpses comment.

if they can fix tech quality and reliability in the process, even better

 

[Och]

JLR Boss Who Gambled On Jaguar's Rebrand Just Walked Away | Carscoops

After 35 years at the brand and three years at the helm, Adrian Mardell is leaving at a pivotal time for the British company

www.carscoops.com

 

[carguy420]

Here's hoping RawDon gLover is the next one to go.

 

[spwolf]

people are focusing on marketing campaign that went wrong, what went wrong is that in many markets, Jaguar does not have any vehicles to sell anymore.