Jaguar Redefines Their Brand - Moving Upwards

[Randen Montalvo]

The issue is what they're trying to do price-wise, stands along well established brands like Aston Martin etc......i mean its a hard sell at that price point. Brand relevance is equality as meaningful as the product can they compete at that level? Im unsure unless they release something truly revolutionary that can speak beyond the pastel color marketing push.

 

[F1 Silver Arrows]

Rich crowds are not trans (unlesss politicians). But they aren’t into cars, but kids. So I don’t know who their target customer is: high schoolers without drivers license wearing Balenciaga garbage bags?

💀💀💀💀💀💀💀💀💀💀💀💀💀

 

[Gor134]

 

[Motor]

They’re selling handbags and perfumes too?

 

[CRSKTN]

Maybe they should make a car wearing a fanny-pack and socks with sandals and more internet car fans would be on board

 

[carguy420]

View attachment 9731

Kinda looks like it could be the rear end of those bagged vacuum cleaners with that grille.

 

[Randen Montalvo]

They’re selling handbags and perfumes too?

I feel like watching project run way after that commercial.

 

[F1 Silver Arrows]

You know... there has been collective outrage about how much Jaguar has "fallen".

But before this, nobody even cared about Jaguar in the first place. So... how much have they fallen... really? Now they're getting attention that they have not received in over a decade... or even two.

Is it a disasterclass? Yeah. But is this disasterclass getting them attention? Hell yeah, and that's what they need in order to restart the brand.

 

[CRSKTN]

Rich crowds are not trans (unlesss politicians). But they aren’t into cars, but kids. So I don’t know who their target customer is: high schoolers without drivers license wearing Balenciaga garbage bags?

Sorry what the **** is this stupid ignorant ****?

I know a number of executives and high performing technical experts who are trans or part of the community, or lived most of their life closeted because of ignorant bigots and intolerance.

You sound like you're mentally 14 years old. Why is it always the mediocre non-contributors talking about "rich crowds".

 

[mikeavelli]

No doubt all week Jaguar has been in the news. More than anything I can remember. if the product is amazing and looks great people will forget the campaign.

Hoping they nail the styling. If not they are cooked.

Honestly I don’t see the ads as some sort of diversity showcase. I see it as just weird. I think people are so quick to attack diversity they can’t look past color and see the true message being stated.

 

[CRSKTN]

No doubt all week Jaguar has been in the news. More than anything I can remember. if the product is amazing and looks great people will forget the campaign.

Hoping they nail the styling. If not they are cooked.

Honestly I don’t see the ads as some sort of diversity showcase. I see it as just weird. I think people are so quick to attack diversity they can’t look past color and see the true message being stated.

Angry losers with low emotional intelligence will find a reason to get mad at anything they don't understand.

 

[CRSKTN]

He may be on to something

Imagine looking like this, sitting in a room like that, criticizing Jaguars branding 🤣

The lack of self awareness is astounding

 

[Randen Montalvo]

Imagine looking like this, sitting in a room like that, criticizing Jaguars branding 🤣

The lack of self awareness is astounding

You make good point one i cannot even refute LOL. Good one!