Jaguar Redefines Their Brand - Moving Upwards

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The issue is what they're trying to do price-wise, stands along well established brands like Aston Martin etc......i mean its a hard sell at that price point. Brand relevance is equality as meaningful as the product can they compete at that level? Im unsure unless they release something truly revolutionary that can speak beyond the pastel color marketing push.
 
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Rich crowds are not trans (unlesss politicians). But they arenโ€™t into cars, but kids. So I donโ€™t know who their target customer is: high schoolers without drivers license wearing Balenciaga garbage bags?
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CRSKTN

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Maybe they should make a car wearing a fanny-pack and socks with sandals and more internet car fans would be on board :ROFLMAO: