CRSKTN
Expert
- Messages
- 2,094
- Reactions
- 3,442
Jaguar's redefines their brand
Jaguar is embarking on a major transformation, shifting its focus to a more premium market segment. As part of this overhaul, the automaker is revamping its branding and design philosophy to target luxury competitors like Bentley and Maserati.
- New Design Vision Concept
- Jaguar will unveil its future design concept next month.
- Updated Branding
- The leaping Jaguar logo has been reimagined with a thinner, more angular look.
- Revamped Wordmark
- The new script blends upper- and lower-case letters for symmetry and simplicity.
- Market Positioning
- Jaguar aims to compete with Bentley and Maserati, moving away from BMW and Audi.
- Price Increase
- The starting price for new models will be in the $130,000-$140,000 range.
- First Model Preview
- Pictures of the new high-end sedan have been released, though the design remains under wraps.
- Emphasis on Exuberant Colors
- Bright and bold colors will be a key element of Jaguar's new identity.
- Upcoming Debut
- The full reveal will take place on December 2 at Miami Art Week, showcasing the "Exuberant Modernism" design philosophy.
Jaguar is redefining its brand identity and product lineup to secure a place in the luxury car market, with a strong focus on design, exclusivity, and a higher price point. The upcoming reveal promises to highlight these exciting changes and set the stage for Jaguar's future.
This Is Jaguar's Future Six-Figure EV
It has a substantial road presence. In terms of proportions, it is very far from what we do today. To get there, I divided the design team into three groups. Within three months they produced 17 full-size models with different design languages, some were familiar, others looked like something out of science fiction movies. The design language we chose is exuberant. Just think of something that will be really different on the road. And in December we will unveil our new design language.
- Rawdon Glover, Managing Director, Jaguar JLR
Last edited: