Can't take you seriously if you like this "Jaguar" but hate the Cybertruck.
Jaguar Redefines Their Brand - Moving Upwards
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CRSKTN
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I mean one has the proportions of classic GT cars and the other one looks like a dumpster but sure.
Racoons agree:
It's the little nuances that count in these things, subjectivity aside.
The Toyota 86 had straight lines too, and I like that car.
Also I imagine the panels will line up in the Jag.
Kelvin2020
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The proportion of this looks good
Randen Montalvo
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It's giving "Gaudy". That's all I got for this. Sad i couldn't make Art Week at the same time.
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I believe that this will be an extremely hard sell. This is a completely new car, and essentially a totally new brand with no heritage other than the "Jaguar" name; I believe that we have seen the end of Jaguar.
If Genesis is a hard sell, it at least has some legacy from Hyundai's Genesis models. Jaguar bankrupted its legacy when it stopped building and selling cars, cars that carried little from classic Jaguar models; but the modern XJs were at least long and low and sleek, like Jaguars had always been. This new model carries none of this legacy.
If Genesis is a hard sell, it at least has some legacy from Hyundai's Genesis models. Jaguar bankrupted its legacy when it stopped building and selling cars, cars that carried little from classic Jaguar models; but the modern XJs were at least long and low and sleek, like Jaguars had always been. This new model carries none of this legacy.
Gor134
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Well this is long and low and sleek too.
But this concept isn't the production model.
THIS is going to be the production model.. pretty long, low and sleek.
If my eyes don't deceive me.. I see a flat trunk and an angular C-Pillar like the older XJs, disguised with camo to look like a fastback. Perhaps the proportions will be retro, I am worried about the detailing of design being TOO minimalist and bland like the concept.
F1 Silver Arrows
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It actually looks like a cat, so I'll give it that.
Randen Montalvo
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You would have to ask yourself who is the buyer for this car? Why would they buy this over something else in that price range? I dont know the answer to that question and im glad i dont work for Jaguar at this time to discover that. May the auto force be with them as they venture in to the extreme niche of the auto market.
Ian Schmidt
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I tentatively actually like this but I'm gonna need to actually see the car and not 3D models. I do think it's likely to be a rough sell. Too radical for traditional luxury customers, and too disconnected from heritage for the "new money" crowd. I suspect like the Cybertruck it'll be at least briefly popular as a prop for influencer videos though, so there's that.
I also think this will get old quite fast but let's wait for the actual car. Car presented is an actual physical piece with clever diffuse wrap. Pink car you see is not actually pink, it's only painted pink by the pink lights hitting it and diffuse wrap nicely spreading the light beam. Wrap also has purple iridescent features in it. The actual color of the pink car is neutral powder rose.
The CCO is okay with the haters! Pretty clear statement of intent fro 8.02 mins in the video.
For a brand that had fallen into irrelevance, and was not top of mind of any/many shoppers (also becasue no vehicles left), their rebrand campaign has caught everyones attention.
Whatever vehicle comes out, legacy building/complying or not, people will be waiting to see the vehicles and they will at least have a shot at being relevant again.
Bad publicity was good publicity as well, it got people talking about the brand again. Just like the Spindle Grill gets people talking about Lexus...
Is this a real -- rather than virtual, AI -- model? I think it looks better than the PR drawings and could be something to build upon.