qtb007
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Still a little buggy. Showing DCLB regardless of what trim I picked last night. Prices are pretty eyewatering.Configurator is live...bored at work, hey why not?
4th Generation 2024 Toyota Tacoma Thread
- Thread starter F1 Silver Arrows
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Man, $53k for a 6spd TRD Offroad Premium and sway bar disconnect. Ouch. Crazy to think the TRD Pro and Trailhunter may be approaching low end GX550 prices.
It’ll be interesting to see how the prices of the 6th gen 4Runner and LC250 compare. If the Tacoma is anything to go buy, I think we’ll see some overlap in 4Runner and LC250 pricing.
It’ll be interesting to see how the prices of the 6th gen 4Runner and LC250 compare. If the Tacoma is anything to go buy, I think we’ll see some overlap in 4Runner and LC250 pricing.
qtb007
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Some overlap between the LC250 and 4Runner is a certainty. My '23 4Runner Pro stickered for like $55k. The base model LC was quoted as mid $50k range. We know the 4Runner is going to get $3k+ more expensive with the hybrid option, so that puts the 4Runner Pro at least $58k... probably $60k based on the '23>'24 Tacoma trim bumps.
Gecko
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MSRP for my 2023 TRD Off-Road Premium 4x4 5ft Bed: $48,596
MSRP for the most comparably spec'ed 2024 Off-Road Premium Package 5ft Bed: $53,894
Difference: $5,298
Key features the 2024 has that mine doesn't:
- Ventilated seats (would love to have)
- Much nicer interior
- Better ride height and cabin comfort
- 14" screen
- Power tailgate
- Better MPG
- More torque
The price increases still feel a bit high to me comparing MSRPs, but I haven't been in one yet so it might really feel "worth it" in person which we can't gauge from spec sheets and online configurators. Reviews have even called out "It's more expensive, but it's worth it" so I'm hopeful that's the case, and Toyota priced it with solid feedback and research from current shoppers and buyers.
The 3rd gen wasn't particularly nice in terms of comfort, features and NVH, so I can see the 4th gen making big improvements in those areas that feel worth the price. The only thing I think about is that a lot of truck shoppers, and especially Tacoma buyers, are buying these for basic functionality and durability, so these price increases might hurt them more than those who are looking for features and tech. Time will tell.
MSRP for the most comparably spec'ed 2024 Off-Road Premium Package 5ft Bed: $53,894
Difference: $5,298
Key features the 2024 has that mine doesn't:
- Ventilated seats (would love to have)
- Much nicer interior
- Better ride height and cabin comfort
- 14" screen
- Power tailgate
- Better MPG
- More torque
The price increases still feel a bit high to me comparing MSRPs, but I haven't been in one yet so it might really feel "worth it" in person which we can't gauge from spec sheets and online configurators. Reviews have even called out "It's more expensive, but it's worth it" so I'm hopeful that's the case, and Toyota priced it with solid feedback and research from current shoppers and buyers.
The 3rd gen wasn't particularly nice in terms of comfort, features and NVH, so I can see the 4th gen making big improvements in those areas that feel worth the price. The only thing I think about is that a lot of truck shoppers, and especially Tacoma buyers, are buying these for basic functionality and durability, so these price increases might hurt them more than those who are looking for features and tech. Time will tell.
qtb007
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I think you'll see the value / durability shoppers shift away from the TRD OR or Sport as the most common trim to a non upgrade SR5 trim. My dad's '22 ACLB TRDOR was a bit of a unicorn last fall because Toyota was only pumping out premium package trucks even then. If he were to get another Tacoma, I bet he would step down a trim.
Toyota Tacoma Owners' Taco Club | toyota
Toyota Tacoma owners, join the Taco Club to find news on accessories, discounts, and more. Welcome to the Taco Club!
Tragic Bronson
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I don’t think the base prices are terrible compared to the ‘23, but the packages are ridiculous. If I want fake leather and the disconnecting sway bar, I have to pay for a $10k package. It’s a bit ridiculous to pay nearly 25% of the vehicle cost for a handful of options, especially when Toyota can built complete vehicles for $10-12k (Toyota IMV). IMO, the Tacoma is overpriced by $8-10k.
Toyota Tacoma Has “More Power for More Play” in New Campaign - Toyota USA Newsroom
PLANO, Texas (Feb. 5, 2024) – Built with more power than ever before, the all-new 2024 Tacoma is completely redesigned and reimagined and ready to take on all the action. Launching today, the “More Power for More Play” campaign highlights […]
All-New 2024 Toyota Tacoma Handles it All in Super Bowl LVIII Ad - Toyota USA Newsroom
PLANO, Texas (Feb. 8, 2024) – Toyota Motor North America (TMNA) returns to Super Bowl LVIII with a 30-second ad celebrating the launch of the all-new 2024 Tacoma. The Tacoma is completely redesigned from the ground up, primed and reimagined to make off-roading dreams come true.
Tragic Bronson
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F1 Silver Arrows
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Well done Toyota.
The F2 platform so far seems to be better thought out than the F1 platform. The extra year they took really helped them better optimize the products. And it didn't matter in the end since the delay actually avoided supply chain issues in 2021-2023. The F1 platform had a rough start with rushed products, quality problems and production shortages. Let's hope improvements are made to in the upcoming facelifts.
I may have criticized Toyota's powertrain calibrations a lot, but recently I've been driving a lot of American brand cars/trucks and realized how bad these are. A lot of them have impressive numbers on paper but perform terribly in real life. TMC products still reach a good balance between performance, efficiency and of course reliability. NVH is where they need improvements the most.
I may have criticized Toyota's powertrain calibrations a lot, but recently I've been driving a lot of American brand cars/trucks and realized how bad these are. A lot of them have impressive numbers on paper but perform terribly in real life. TMC products still reach a good balance between performance, efficiency and of course reliability. NVH is where they need improvements the most.
Tragic Bronson
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IDK if you want to call that a shellacking but the OR model holds its own against the ZR2, I suppose against the TRD Pro would be a real beat down?
TFL did a tow comparison between the Colorado and TRD Offroad Tacoma. The two trucks ended up being very comparable, which I think is quite impressive considering the Tacoma has quite a bit less hp and torque. I’d love to see them do a re-test when the Tacoma hybrid becomes available. I’m sure the regenerative braking will be really nice when towing.
Gecko
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IDK if you want to call that a shellacking but the OR model holds its own against the ZR2, I suppose against the TRD Pro would be a real beat down?
I think the TRDOR landing a beating like that on a loaded ZR2 is why I called it an ass beating... the TRD PRO has historically been the ZR2's primary competitor, and the TRD PRO's little brother just took Chevy out behind the shed.
I am most impressed with the powertrain difference on paper vs. real world performance (acceleration, MPG, drivetrain calibration). The Colorado should have blown the Tacoma away and that absolutely didn't happen despite a 100 lb-ft of torque advantage and having more horsepower. Overall, the Tacoma was faster, significantly more efficient, and by the sound of it, much more enjoyable to drive.
TRD PRO is probably going to cost about the same (or less) compared to the ZR2 sooo... yikes for Chevy
They are priced pretty high in the US compared to Canadian prices. As per standard USD/CAD conversion rates (currently 1 USD = 1.36 CAD), Canada is getting a pretty good discount for Tacoma. Makes you wonder what the profit margin on the truck is (even beyond invoice pricing). CAD prices below:
| Model | Bed size | Starting MSRP | Estimated Vehicle Price* |
| SR5 | 6-foot | $46,950 | $50,511 |
| TRD Off-Road | 6-foot | $50,650 | $54,211 |
| TRD Sport | 6-foot | $50,050 | $53,611 |
| TRD Sport + | 6-foot | $54,450 | $58,011 |
| TRD Sport Premium | 6-foot | $58,150 | $61,711 |
| TRD Off-Road 6MT | 5-foot | $48,550 | $52,111 |
| TRD Off-Road Premium | 5-foot | $58,350 | $61,911 |
| TRD Sport + 6MT | 5-foot | $52,350 | $55,911 |
F1 Silver Arrows
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This makes me really excited for the hybrid powertrain in the Tacoma!!I think the TRDOR landing a beating like that on a loaded ZR2 is why I called it an ass beating... the TRD PRO has historically been the ZR2's primary competitor, and the TRD PRO's little brother just took Chevy out behind the shed.
I am most impressed with the powertrain difference on paper vs. real world performance (acceleration, MPG, drivetrain calibration). The Colorado should have blown the Tacoma away and that absolutely didn't happen despite a 100 lb-ft of torque advantage and having more horsepower. Overall, the Tacoma was faster, significantly more efficient, and by the sound of it, much more enjoyable to drive.
TRD PRO is probably going to cost about the same (or less) compared to the ZR2 sooo... yikes for Chevy