Should be asleep, but had to touch on this first. Thanks for uploading this. I am all about these!Focused on the theme of a “Badass Adventure Machine,” Calty Design Research led the design efforts for the all-new 2024 Toyota Tacoma. “Our primary design goal for the all-new Tacoma was to be authentic to the way our customers use […]pressroom.toyota.com
To my former CALTY contact who worked in clay modelling there, thank you so much! He said to me in late 2019 they were working on a fullsized 1:1 clay of a midsize SUV with aggressive styling and that midsize pickup was nearing the final stages of development. I couldn't make heads or tails of which was coming first back then!
Toyota 920B Program CALTY Sketches by Matthew Sperling, Dated 2019 & 2020
Seeing these images now, it makes so much more sense. He said to me that the pickup design had been due for executive review and seeing the date '20 on the sketch finally proves it to me. I would've expected that the design freeze on the 920B truck would've been in the spring of 2021, several weeks before 920B prototype development began in May 2021.
To think they had the design frozen in 2020 for a truck launching in December 2023, is shocking considering how the 989A 2016 Tacoma was launched in September 2015 and although it got final styling approval in mid-late 2013, design freeze was reached not even a full 2 years before it went into production in the summer of 2015. They cut so many corners on that, corrected for 2020MY+.
The 2nd generation truck developed from 2000 to 2004 by Hino in Japan, parallel to the IMV Hilux (by Toyota), was at a final styling stage in late 2001, but didn't reach design freeze (prod. spec) until well into 2002, shortly before '03 4Runner debuted. (Production of '05 Tacoma began September 14, 2004 against 2002 design freeze)
This is why the BEV teaser was able to be shown on 2021/12/14, right after Toyota filed for patent on December 13, 2021 with the Japan Patent Office. They secured the design, in knowing it would be revealed the following day, but had it fully completed for a year at that point. I was right in that respect at least, even if I got misled on powertrains (and last minute on 10AT by Lexus QA guy).
This might be the longest Tacoma development program ever (started in late 2017/early 2018?), seeing as styling was nearly done in 2019. The larger Tundra was developed under 780B from early 2015 to 2021, arriving in showrooms during December 2021 and April 2022 (MAX). The 300-Series LC began development in late 2013 and launched in June 2021. Toyota is really overwhelmed I guess to be taking that long. TNGA was supposed to eliminate this I thought, but IDK about that at all. I remember how Mike Sweers went to Japan for 2 years from June 2017 to June 2019, to help align TMNA goals with Global HQ.
Here is the reveal event in Pauko, Hawaii on May 18, 2023.