ericjtsang
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Austin is seen as more cosmopolitan, it's known as the Texas Silicon Valley, many California Silicon Valley companies have moved to Austin (Tesla, etc.) as well as the Dallas/Ft Worth and Houston areas.
In other words, Austin has lots of younger professionals with money and there are some good overland and offroad areas they will go to after they leave Starbucks in their new GX.
Also, Austin is a little more compact than the DFW area so transportation, hotels and the airport are in closer proximity for an event. Here in the North Texas/ DFW area, where the Plano Headquarters is, we are a little more spread out.
haha I totally agree. I live in Austin and my parents live right by Toyota HQ as I grew up in Plano. I had the question because I thought all press releases would originate from Plano, they usually do unless I haven't been paying super close attention. Just fun to see Austin get some love