The NX exterior looks better, I bet the Tucson interior (at least in front of the driver) is better.
Now that the NX has a touch screen, besides the lopsided dashboard layout that isn't pleasing to the eye, there's probably not much to complain about.
I didn't check most reviews (one did complain about the noise level) but the NVH could be better on the Lexus since it's a premium/luxury model vs. regular Hyundai, non-Genesis model.
Had your question been different and asked if the NX was worth $10-15K more (I didn't check the pricing), then maybe the answer is IT's NOT.
Gecko had asked "how we were feeling" after the reviews. And the thing that struck me, in reflecting on what the new NX seems to be delivering, was how it seems to not really stand out. And for me, that feeling is accented in comparing with the Tucson Hybrid. And I don't just mean in terms of pricing.
A while back, when Jonas started complaining about Lexus having nothing interesting at the time, I suggested he wait, and see what happened. One of the things I suggested was a powertrain that included both hybrid and turbocharging. From what I've seen in the implementation of the hybrid into the Sienna & Highlander were problems with noise on full load (and braking), with the heavier vehicles, and I didn't think this met the refinement I would want in a Lexus. Others suggested that such a powertrain combination would be too costly.
Meanwhile, a few pages back in this Topic, there was a discussion of the lack of a mechanical AWD system, and with the conclusion that it makes sense to continue improvement of E-AWD. While this may work for some, I'm disappointed given my use conditions - in Minnesota, and living on a hill.
And yet, both of these developments (hybrid/turbo powertrain {and note with a pretty smooth 6 speed conventional transmission}, and mechanical AWD) were delivered by Hyundai on the Tucson Hybrid.
Lexus did well with the styling of the new NX and seems to have gotten the infotainment much, much better. And in these days, infotainment seems so key. But yet, I must say that I am disappointed that with all of its engineering resources, Toyota / Lexus did not deliver more on the NX. Now this is probably due to a strategic decision to focus on the new electric platforms. But again, for my use in a long-winter environment, I'm just not as interested in a full BEV. So I was hoping for more from the NX.
The new RX is coming in the next year or so, and maybe that will address my concerns.