So your saying Acura wont spend any money fixing the PR disaster that was the integra reveal and future launch and need to subsidize the majority of integras they sell once the small subset of "good ole day" buyers are gone?
My prediction is this integra will need a huge amount of trunk money to achieve their targets just like the ILX it replaces.
The new 'Integra' is a low effort product, plain and simple, you could also see it as a way for Honda USA to upcharge people who want the 11th gen Civic Si but in the form of a hatchback instead of a sedan.
Loss leader vehicles -- essentially flagship vehicles -- do not receive incentives; they are purposely sold at a loss.
Vehicles sold with trunk money / money on the hood receive the incentives to move inventory. If cars require regular and ongoing incentives in order to sell, they are either overpriced or are not vehicles that the buyers are looking for; that is a sign of poor planning on the part of the automaker. That is what was happening at the Old GM, when they could not even sell their smallest and cheapest cars without incentives; it is, in part, what led to the downfall of Old GM. If an automaker cannot even sell their most simple and lowest cost vehicles at a profit, something is drastically wrong.
I do not want to wish Acura bad luck but if Acura cannot even sell a badge-engineered Civic (Acura Canada has a long and successful history of selling barely-disguised Civics) as the Integra (time will tell) without regular and ongoing incentives, it is a sign that it is the wrong product for the market.
