You and like 3 people like it including the lead designer and maybe Honda trend.Hm, that's not bad at all. Fastback styling, I'll be honest I'm a sucker for the current Acura styling, so the headlights, grille, and tail-lights look pretty nice to me. If it's anything like the Civic Type R, it should be a pretty great thing to go up against the GTI for the price, while being more practical (albeit definitely less competent) than an MX-5 or 86/BRZ.
And how well has their plan worked out exactly? Seeing their reliability and build quality had went down the toilet.Until recently Honda has had very poor profitability mostly because they want to build superior products to Toyota at the same price but doesn't have the efficiency of TPS. Their situation got better thanks to good crossover sales in USA and rising market share of Japanese brands in China. But years of poor financial performance meant they couldn't dedicate a lot into R&D.
Even Jason Cammisa was roasting the new Integra on Instagram, that's what they get for wasting their money in the wrong place, since the Civic coupe is no more, an Integra in the liftback coupe body style would be perfect for filling in that gap, I don't know why Honda seems to struggle so much with their enthusiasts cars when most of them have always been based on their normal, mass produced FWD cars.If you go to the ACuRa instagram page every post is met with dozens of “fix the integra” comments.. hilarious!
The zdx was a massive failure. Beyond ugly, no space and aCuRa couldn’t command the pricing. Human beings couldn’t get into the backseat.The ZDX was a head of its time but two things really ruined its success:
1) Improper marketing
BMW launched the X6 around the same time and went on a blitz. The center of gravity test was insane and it really created a sense of need or want. ZDX crickets.
2)Dealerships were terrible at explaining why you should pick a ZDX over an MDX.
Ancedotal of course but Acura dealerships really are good at sales but some of the experiences I have had with them have been a mixed bag in terms of explaining their product. Test drives are a whole another ball game (missing door pieces etc).
Looks more bloated with smaller wheels. They did not do a good job adapting stylish TLX design to the smaller Civic body.