The new Lexus Power of H commercial debuted yesterday, and today has surfaced on Youtube:
After reading the synopsis released a couple days ago, I wasn’t sure how the commercial was going to pan out, but the idea is fairly strong and well executed. Most important is that Lexus has moved away from touting the “green” features of hybrids, there isn’t an environmental tone at all. At first, this confused me, I wasn’t sure what the commercial was actually saying, but I was looking at it the wrong way. The general public already knows about hybrid technology and its benefits, but they might not realize how many hybrids Lexus has available. This is really about brand awareness, not technology awareness.
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Also, just a note about Youtube videos — I’ve gotten some emails from people digging through my archives only to find that Lexus commercials and video clips are no longer available due to copyright infringement. There isn’t much I can do about this, save hosting the videos myself, and all that would do is bring Lexus’ lawyers to my doorstep. My advice is watch early, you never know when the clip is going to disappear.