Super Vibrant Fresh Green Lexus LFA

The special selection Lexus LFA colors are arriving in full force — the latest one to appear is Fresh Green, and it’s a doozy.
Kevin · January 31st, 2012

Lexus Electric Supercar?

According to Motor Trend, Toyota President Akio Toyoda has signed off on the development of a Lexus electric supercar: The car is expected to produce more than 500 horsepower and would sprint from 0 to 60 mph in around 4 seconds. The car is expected to produce more than 500 horsepower and would sprint from …
Kevin · July 15th, 2010

New Lexus Power of H Commercial

The new Lexus Power of H commercial debuted yesterday, and today has surfaced on Youtube: After reading the synopsis released a couple days ago, I wasn’t sure how the commercial was going to pan out, but the idea is fairly strong and well executed. Most important is that Lexus has moved away from touting the …
Kevin · February 8th, 2008

New Lexus The Power of H Marketing Campaign

Focusing on the importance of the letter H, the new Lexus hybrid marketing campaign starts today. Here’s the synopsis, from Lexus’ press release: The multi-platform campaign, which debuts today, communicates Lexus’ hybrid leadership and highlights the significance of h on a Lexus vehicle—which distinguishes hybrid from non-hybrid vehicles and symbolizes Lexus’ commitment to alternative power …
Kevin · February 5th, 2008

More on the Lexus Lounge @ The Detroit Auto Show

It almost seems like the LF-A Roadster Concept is playing second-fiddle to the Lexus amenities at the Detroit Auto Show — The Driving Woman weblog (who’s been providing insightful updates since the convention doors opened) shares their experience: Whenever I thought that the show was getting to me I just climbed that set of stairs, …
Kevin · January 15th, 2008

G Living Reviews the Lexus GS 450h

G Living, a lifestyle magazine/net show dedicated to living green, has posted up a very complimentary video review of the Lexus GS 450h: It’s hardly an analytical review, with host Sarah Backhouse declaring she has a crush on the car, “If this car was a bloke, it would be a stock broker, or a talent …
Kevin · December 1st, 2007

Lexus Rakes Up Their New Yorker Advertising

Included in the latest issue of the New Yorker was Lexus advertising of a different sort — mixed among the pages were leaves from the Salal bush, printed with slogans like the one above. NPR’s MJ Davis decided to investigate: Each leaf was unique, smelled like something derived from the earth and tasted — yes, …
Kevin · November 15th, 2007

UK Chauffeur First Choose Lexus

London-based UK company Chauffeur First has announced plans to go green by replacing their existing fleet with Lexus hybrids, namely the GS 450h and LS 600h. Chauffeur-First has already taken on 18 Lexus GS 450h performance saloons, all top-of-the-range SE-L models, with two of the new LS 600h luxury saloons due for delivery and a …
Kevin · June 4th, 2007