FeaturesFutureHybridsRumors

Lexus Electric Supercar?

According to Motor Trend, Toyota President Akio Toyoda has signed off on the development of a Lexus electric supercar: The car is expected to produce more than 500 horsepower and would sprint from 0 to 60 mph in around 4 seconds. The car is expected to produce more than 500 horsepower and would sprint from …
AdvertisingBrandingCommercialsHybridsUSA

New Lexus The Power of H Marketing Campaign

Focusing on the importance of the letter H, the new Lexus hybrid marketing campaign starts today. Here’s the synopsis, from Lexus’ press release: The multi-platform campaign, which debuts today, communicates Lexus’ hybrid leadership and highlights the significance of h on a Lexus vehicle—which distinguishes hybrid from non-hybrid vehicles and symbolizes Lexus’ commitment to alternative power …
AutoshowsBrandingUSA

More on the Lexus Lounge @ The Detroit Auto Show

It almost seems like the LF-A Roadster Concept is playing second-fiddle to the Lexus amenities at the Detroit Auto Show — The Driving Woman weblog (who’s been providing insightful updates since the convention doors opened) shares their experience: Whenever I thought that the show was getting to me I just climbed that set of stairs, …
AdvertisingBrandingHybridsUSA

Lexus Rakes Up Their New Yorker Advertising

Included in the latest issue of the New Yorker was Lexus advertising of a different sort — mixed among the pages were leaves from the Salal bush, printed with slogans like the one above. NPR’s MJ Davis decided to investigate: Each leaf was unique, smelled like something derived from the earth and tasted — yes, …
HybridsUnited Kingdom

UK Chauffeur First Choose Lexus

London-based UK company Chauffeur First has announced plans to go green by replacing their existing fleet with Lexus hybrids, namely the GS 450h and LS 600h. Chauffeur-First has already taken on 18 Lexus GS 450h performance saloons, all top-of-the-range SE-L models, with two of the new LS 600h luxury saloons due for delivery and a …