Lexus Focusing on Two-Coupe Strategy?
Colum Wood from Autoguide recently talked to Lexus USA national marketing manager Brian Bolain about
November 14th, 2012
strategy Articles
Growing the Distance Between Lexus & Toyota
Lexus does not want to be "an upgraded version of Toyota".
May 7th, 2012
More on Lexus USA’s Future Strategy
In an interview with BusinessWeek, Toyota’s new North American chief Yoshimi Inaba shared his view
July 28th, 2009
A Look at Lexus USA’s Strategy
With BMW taking the #1 sales lead in the US and Mercedes not far behind,
July 14th, 2009
A Deeper Look at Lexus USA’s 2009 Sales
Bloomberg has published a revealing look at the US Lexus auto sales and how it’s
April 17th, 2009
Lexus LF-A Development Hits a Bump
When the same-old Lexus LF-A concept was displayed at the Tokyo Motor Show instead of
November 13th, 2007
The Small Lexus Moves Forward
There’s been rumblings for some time that Lexus could release a super-small sedan to compete
November 10th, 2007
Lexus: Why the F?
A very interesting discussion is ongoing at The Truth About Cars, and what started out
September 12th, 2007
The Lexus Global Strategy
Lexus, which has focused primarily on the American market since its inception in 1989, has
September 10th, 2007