Dedicated Lexus Hybrid = Hybrid ES?

In a short interview with Bloomberg, Lexus General Manager Mark Templin reiterated what he told the Free Press a couple days ago, though with a little more detail: “There is a whole section of the population that wants something different, and that’s high-efficiency,” Lexus general manager Mark Templin said in an interview at the Detroit …
Kevin · January 18th, 2008

Lexus ES 350 Commerical: Slice

On the face of it, this Lexus commercial is a statement of the obvious, highlighting an undoubtedly common number of sensors as though it was unique. Yet, at the same time, it manages to accurately sum up what I find so appealing about Lexus itself: “Behind every detail, there’s a detail” will now be my …
Kevin · October 13th, 2007

Lexus ES 350 Commercial: Panoramic

This Lexus ES 350 commercial highlights my favorite feature of the car, and perhaps one of my favorite optional features of all time, the panoramic glass roof: The glass roof is perfectly suited to the overall design of the ES, and really the only Lexus I could picture with it. Perhaps it’s only because I’ve …
Kevin · September 24th, 2007

The Lexus Body Kit Series: ES 350

My initial thought was to pass over it without mention, but the more I think about it, it’s quite surprising that the ES 350 has absolutely no body kits. Why is that? I think the major reason has to be that the ES 350 is no longer available in Japan, where most Lexus kits come …
Kevin · September 1st, 2007

Federal Government Continues Lexus ES 350 Investigation

The U.S. federal government is continuing its investigation into the Lexus ES 350, which has been linked to 40 separate complaints of unintended acceleration, causing eight crashes and twelve injuries. What’s the cause? All-weather floor mats: Toyota Motor Corp. told NHTSA [National Highway Traffic Safety Association] it sent a mailing to ES 350 owners in …
Kevin · August 15th, 2007

Lexus Class Action Lawsuit over ES 350 Airbags

According to the BusinessWire, a civil action lawsuit has been filed against Lexus/Toyota, with the claim that the ES 350’s front passenger seat fails to register occupants, meaning that in the event of a crash, the front passenger airbag would not deploy: At issue is the ES350’s airbag system, and specifically the systems’ airbag occupant …
Kevin · August 1st, 2007

Lexus ES 350 Commercial: Goosebumps

The opening shot of this commercial is pure gold, though I have to admit a crash-test dummy getting goosebumps is a bit freaky: One of my favorite things about the new ES 350, which you can only catch of glimpse of in this commercial, is the optional Panorama Glass roof. It almost folds up like …
Kevin · July 18th, 2007

Lexus ES 350 Commercial: Instinct

The most impressive aspect of this Lexus ES 350 commercial is how real the situation feels: The different perspectives of the same accident, the unavoidable crash, the skittering truck, the click-whirr of the advanced safety system, all make for a very immersive experience. Before impact, I actually recoiled in my chair.
Kevin · July 3rd, 2007

Unaired ES350 Commercial Discovered on Youtube

I stumbled upon this never used Lexus ad for the ES350: How totally bizarre. As for background info, it was created by Walter Robot, an animation studio in Orange County, California, and was to be a series of commercials featuring the full Lexus lineup. The idea, according to Christopher Louie, one of the principals, “was …
Kevin · May 31st, 2007