Happy Holidays!

As we enter the festive season, and I would like to take this opportunity to wish all of my readers a safe and happy holidays!
Kevin · December 24th, 2012

Lexus Celebrates Charity Goal with Snow Day

To celebrate reaching their $100,000 charity goal for the Boys & Girls Club of America, Lexus USA invited some children to their headquarters for a California snow day.
Kevin · December 18th, 2012

Happy Holidays!

As we gear up for the festive season, I’d like to take this opportunity to wish all of my readers a safe and happy holidays!
Kevin · December 23rd, 2011

Happy Holidays!

The festive season has arrived, and I would like to take this opportunity to wish all my readers a safe and happy holidays! As can be imagined, things will be quiet over the next few days, but regular posting will resume December 29th with the history of Lexus die-cast models, followed by a look back …

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Kevin · December 24th, 2010

TLE Christmas Day 5

It’s Christmas Eve, and time to give away the final gift of the week — the winner of the Lexus LFA t-shirt is…Izzy from the UK! In the end, over 500 people signed up for the TLE Christmas contest — thank you to everyone that entered, and congratulations to all the winners!
Kevin · December 24th, 2010

Lexus Europe Christmas Card

If you happen to know anyone out there who would like a Lexus Christmas Card, Lexus Europe has just the thing with their customizable e-card — great visuals of the CT 200h, all new footage. The holidays sure came up fast this year! [Source: Lexus Europe]
Kevin · December 23rd, 2010

TLE Christmas Day 4

Today’s winner of the TLE T-Shirt giveaway is Richard Estrella of USA, who will be receiving the last silkscreened Lexus CT 200h t-shirt as a Christmas present this year. As promised, the Christmas Eve t-shirt is something special, and I’m almost reluctant to part with it: This t-shirt was from my LFA experience down in …

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Kevin · December 23rd, 2010

TLE Christmas Day 3

We’re halfway though the week, and today’s winner of the TLE T-Shirt giveaway is Ednut Meezak of USA, who will be receiving a custom silkscreened Lexus CT 200h t-shirt as a Christmas present this year. Tomorrow, the last CT 200h t-shirt will be given away, and then Friday it’s time to pick a winner for …

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Kevin · December 22nd, 2010

TLE Christmas Day 2

Today’s winner of the TLE T-Shirt giveaway is Monique Knowles of USA, who will be receiving a custom silkscreened Lexus CT 200h t-shirt as a Christmas present this year. Tomorrow, another t-shirt will be given away, and I’m also going to post a little teaser of Friday’s special edition t-shirt. It’s still not too late …

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Kevin · December 21st, 2010

Lexus December to Remember Song

After receiving numerous inquiries about Lexus’ old December to Remember commercial music, I did a little research and found a Youtube version by the original composer, Steve Kujala: Crazy video aside, I also found this press release with more information — turns out this song has been used by Lexus for 12 years, no wonder …

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Kevin · December 21st, 2010

TLE Christmas Day 1

After collecting over 300 entries over the weekend, the first winner of the TLE T-Shirt giveaway is Pedro Roldãp of Portugal, who will be receiving a custom silkscreened Lexus CT 200h t-shirt as a Christmas present this year. Tomorrow, another t-shirt will be given away — it’s not too late to enter the contest. Good …

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Kevin · December 20th, 2010

TLE Christmas Party

Christmas is fast approaching, and to celebrate the upcoming holiday season, I’ll be giving away a Lexus t-shirt every day next week, from Monday to Christmas Eve! Winners will be randomly selected — there are four custom CT 200h t-shirts that I picked up at the NYC event in September, and then on Christmas Eve …

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Kevin · December 18th, 2010

Lexus LFA Die-Cast Model by Auto Art

As unbelievable as it may be, the image above is not actually the Lexus LFA, but a 1:18 scale die-cast model by Auto Art — here’s the proof, as I hope we never see an LFA in this position: The detail is exceptional: Here’s the full gallery in high-resolution glory: Although it would make a …

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Kevin · December 16th, 2010

Lexus December to Remember Commercials

It’s likely that US readers are more than a little familiar with the latest round of Lexus December to Remember commercials, but I’ve just seen them for the first time: The house in the last commercial is crazy, but not half as crazy as receiving a car for Christmas — no way I’d be able …

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Kevin · November 30th, 2010

Happy Holidays!

The festive season has arrived, and I would like to take this opportunity to wish every one of my readers a safe and happy holidays! Regular posting will resume December 28th with a report on how the RXh handled the holidays, along with some year-end wrap-ups and what to expect in 2010. All my best, …

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Kevin · December 24th, 2009

Lexus December to Remember 2009 Commercials

The Christmas season is upon us, which means another round of Lexus USA commercials announcing their December to Remember sales event: I’ve seen both a Hyundai and a Honda commercial mimicking this giant bow car surprise, making me wonder if this might be the last year we see Lexus using this theme. And yet, it’s …

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Kevin · December 4th, 2009

Lexus LFA Spending Christmas in London

The only Lexus LFA in Europe has been parked at the Park Lane dealership in London, where prospective buyers can take a closer look and talk with Devshi Varsani, the man responsible for selling the supercar in Europe. From Autocar: “At the moment, we’re in the process of taking orders and deposits for the car …

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Kevin · November 27th, 2009

The Story Behind the Red Bows

With all this talk of Lexus gift-giving for Christmas, I found myself more interested in the logistics behind it: What if they don’t like the model? Or the color? According to the Houston Chronicle, who looked into the car-giving phenomenon, vehicles can be exchanged if necessary, though there was no mention of people returning the …

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Kevin · December 27th, 2007

Lexus Red Bow Christmas Videos

Some people actually do get a Lexus for Christmas — and not only that, but with Youtube, we can watch along: To be honest, I couldn’t even watch the videos all the way through, they’re rather awkward with the yelling and tears. Update: Added another video.
Kevin · December 27th, 2007

Happy Holidays from The Passionate Pursuit

No matter how unsubtle my hints were, I have some real doubts that I’ll be getting an Lexus LS 600hL for Christmas, December to Remember or no. Hopefully, some of you out there have better luck! (Posting will resume on Boxing Day December 27th. Santa left me the flu for Christmas.)
Kevin · December 24th, 2007