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Lexus RX Commercial Digital Effects Explained

Dexigner has posted an in-depth article detailing the production of the new 2010 Lexus RX commercials, including how some of the digital effects were created. This part was especially interesting: “City” opens on the RX sitting in traffic. But the vehicle has a secret weapon-XM real-time traffic monitoring that reveals driving conditions on the road …

Kevin · March 11th, 2009

Lexus RX 450h Test Drive Videos

Today we have two unique 2010 Lexus RX 450h videos that are the equivalent of an Internet test drive — no dialogue, POV angles, long ambling drives down deserted highways — all to give an insight into potential ownership. The first video is from Lexus Japan, and is likely taken from a promo DVD — …

Kevin · March 11th, 2009

Lexus Power of H Commercial: Solar Tree

Power of H, Lexus’ hybrid marketing campaign, has put out three non-product infommercials featuring example of green engineering. First, we watched homes being built from shipping containers, then a bridge that uses the passing cars to generate electricity, and now the final installment about a Solar “Tree” built in Italy: These videos may have been …

Kevin · March 10th, 2009

Rumor of a Lexus IS-F Evolution

According to Japanese auto magazine Best Car, Lexus continues to work on a lightweight version of the IS-F, dubbed the IS-F Evolution. The main focus on the IS-F Evolution would be reducing weight, where up to 300lbs could be dropped by using carbon fiber anywhere possible. Possible body panels would include the front bumper, front …

Kevin · March 10th, 2009

Lexus Canada February 2009 Sales Report

After a year of setting sales records in 2008, Lexus Canada is feeling the pinch of the shaky economic climate with sales in February dropping 24.4% compared to last year to 1,303 units sold. That said, the RX 350 continues to be a strong seller, and with the introduction of the 2010 model mid-month, sales …

Kevin · March 9th, 2009

Consumer Reports Names Lexus LS 460 Best Overall Vehicle of 2009

Consumer Reports’ love affair with the Lexus LS 460 continues — first was their astonishing 99/100 score in 2007, followed by a win as 2008’s top luxury sedan — and now CR has named the LS 460 the best overall vehicle of 2009: With a road-test score of 99 out of 100, this is our …

Kevin · March 9th, 2009

Healthy Start

Regular readers may have noticed that the Lexus news hasn’t been all that frequent lately, and I’d like to explain just what’s been happening “behind-the-scenes” here at TPP. First of all, I’ve been extremely sick these last three weeks, having been hit by an extremely nasty cold that made it hard to do much of …

Kevin · March 9th, 2009

Lexus Japan releases Red-Edge Black Interior for the IS

The IS also received an interior treatment from Lexus Japan, with the Red-Edge Black Special Edition, very similar to the Meteor Black GS edition: Loving that red stitching — it’s a great accent color, a real eye-catcher. (Still partial to the red carpet in last year’s Passionate Black interior, though.) This special edition interior is …

Kevin · March 5th, 2009

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