Welcome Lexus Pursuit Visitors!

I would like to extend a welcome to everyone visiting the site by way of Lexus USA’s monthly Lexus Pursuit newsletter. Thank you for visiting! There’s plenty of news stories making the rounds right now, here’s a selection of articles you might find interesting: Is this the 2010 Lexus ES? Production-Ready Lexus LFA rumored to …

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Kevin · April 23rd, 2009

Lexus IS 250C Promotional Video

From Lexus Japan comes this new promotional video for the IS 250C: I know that the IS 250c is essentially killing two birds with one stone, as Lexus gets a new coupe and a new convertible in the lineup, but there’s some angles in this video that make me wish a coupe-only version was available. …

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Kevin · April 23rd, 2009

Mine Magazine Launches

The New York Times has a good summary of the launch of Mine Magazine, the customized, print-on-demand venture put together by Time Warner & Lexus: Subscribers pick five of eight magazines, like Food & Wine or Sports Illustrated, and articles from those magazines appear in their custom magazines. Readers receive several issues with an article …

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Kevin · April 22nd, 2009

Lexus Australia’s Unique RX Accessories

Just like the last generation, Lexus Australia is offering some unique accessories for the 2010 RX, including a bunch of roof racks, a nudge bar, side steps, mud flaps and some wild 19” wheels. Here are some closeups: Really, it’s almost comical to see an RX done up in this fashion, but some of these …

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Kevin · April 22nd, 2009

New Lexus HS 250h Videos

Lexus has published some new HS 250h videos: These videos give a better insight into just how important the ecological aspect was in the design and production of the HS—I’d say it’s the very definition of the vehicle, right down to how it looks.  Speaking of which, take a look at this new photo of …

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Kevin · April 21st, 2009

Lexus LFA to Compete in Nürburgring 24h Race

For the second year in a row, the Lexus LFA will be taking part in the 24h Nürburgring Race, the full-day endurance race to take as many laps ‘round The Ring as possible: Based on a prototype of the LF-A being developed with an eye toward commercial release, the race vehicle, entering the Nürburg event …

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Kevin · April 21st, 2009

Rumormill: The Lexus IS-F Evo Strikes Again

JDM blog 7tune has pushed out a rumor that the Lexus IS-F Evolution, the unconfirmed, carbon-fiber-covered editon of the IS-F, will be limited to 500 units and will cost a staggering $250,000USD. From the source: Focus has not changed much either with previous reports of the new body losing 140kg all round and dropping to …

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Kevin · April 20th, 2009

New Lexus RX Commerical: We’ve Never Been Closer

This new RX 350 commercial from Lexus Australia is an absolutely literal interpretation of the slogan “The Pursuit of Perfection”: Just what is that Lexus RX going to do when it catches perfection?
Kevin · April 20th, 2009